pro
Faadil Boussari
Product Designer · Framer · Brand Systems · Prototypes
What if information only existed while you were warm enough to reveal it?
INNER CALDERA: Visual Exploration
This experiment started with a familiar visual trope: a landscape reflected inside an eye.
Instead of pushing it toward fire, spectacle, or a “lava iris,” I wanted to move in the opposite direction.
The idea became an ancient dormant caldera...
Day 15: PROOF IS BROKEN
In 2007, Blendtec’s Will It Blend? turned extreme product demonstrations into proof.
The formula was simple:
Watch the video. Believe the product.
But today, spectacular footage can be generated, enhanced, or fabricated. A visually impressive demonstration no...
Art DirectionCreative DirectionGoogle FlowKrea AIcreativedirectionaifilmmakingadvertisingAI Video Production
REHEARSAL: The Room Has No Chalk
Some conversations stay with us for days before they ever happen.
We replay the possible replies.
We soften what we need to say.
We search for the perfect sentence until the moment passes.
As an introvert, I know that feeling well.
So I designed...
A request does not automatically change an agreement.
Scope Accord is a five-state interaction prototype designed around a common service-project problem: a client may hear “already included,” while the provider means “additional scope, cost and time.”
The proposed change remains...
