pro
Elena Vid
Data to Design: Clarity, Precision, Craft
New to Contra
Elena is ready for their next project!
I pulled wine data while exploring a potential client space.
Not to pitch — to understand what’s actually changing.
I analyzed 120 trending wine videos.
342M views.
149K comments.
After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.
What people were really talking about:
– “How much is too much?”
– “Red wine makes my face swell.”
– “It felt like a fine line.”
So instead of starting with branding ideas,I used those signals to design a new wine brand concept.
Clear labels.
Alcohol %, sulfites, pairing, occasion.
Wine you can evaluate before you pour.
This is the point:
Don’t guess what the market wants.
Listen to what it’s already saying.
Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!
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One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future.
Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.
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Product Vision & Visual Language Development
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Pineapple Honey. Product Ad
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Imagine you’re starting a coffee brand.
The market is oversaturated.
Where do you even look?
I look at the data.
I pulled 120 trending TikTok videos from the last 7 days.
928M views. 462K comments.
Then I sorted comments by depth of conversation and likes.
The insights?
– Menus feel like hieroglyphs
– $7 coffee stings
– Rituals are broken but deeply emotional
From that, I created Grounded.
Eco-friendly kits. Custom blends. Health-driven rituals.
This is the point:
Don’t start with a moodboard.
Start with signals.
Signals → Design → Product.
Curious how this method might apply to your market? Let’s talk.
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The market looks clean, calm, and cluttered — everyone’s selling balance, mindfulness, and magnesium.
But I don’t start with the moodboard.
I look at the data.
I pulled 67 trending TikTok videos from the last 3 months across: wellness, longevity, beauty, and health.
Together: 75.7M views, 7.3M likes, 99.8K comments.
Then I sorted the comments by depth of conversation and engagement.
From that, I’d build VitaSync.
Personalized vitamins that sync with mood, sleep, and daily rhythm.
Not just “feel better” — feel understood.
Because the next era of wellness isn’t aesthetic — it’s adaptive.
The point:
Don’t start with trends.
Start with signals.
Signals → Design → Product.
Curious how this could shape your next brand? Let’s talk.
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Imagine you're starting a skincare brand.
The market is oversaturated. Where do you even look?
I look at the data.
I analyzed 1,397 TikTok comments + 179 Reddit posts from skincare communities.
So I built Evident - a 3-product line that bridges the gap:
→ SPF that actually works for all skin tones (30% of Reddit users need this)
→ Full ingredient transparency with concentrations (25% demand this)
→ Derm-validated formulations (not influencer-validated)
→ 90-day money-back guarantee (we stand behind the science)
This is how you create products people need - not just ones that look good in a flat lay.
Signals → Design → Product.
Curious how this method might apply to your market?
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Travel AD
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