pro
Elena Vid
Data to Design: Clarity, Precision, Craft
I pulled wine data while exploring a potential client space.
Not to pitch — to understand what’s actually changing.
I analyzed 120 trending wine videos.
342M views.
149K comments.
After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.
What people were really talking about:
– “How much is too much?”
– “Red wine makes my face swell.”
– “It felt like a fine line.”
So instead of starting with branding ideas,I used those signals to design a new wine brand concept.
Clear labels.
Alcohol %, sulfites, pairing, occasion.
Wine you can evaluate before you pour.
This is the point:
Don’t guess what the market wants.
Listen to what it’s already saying.
Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!
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One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future.
Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.
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Product Vision & Visual Language Development
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Pineapple Honey. Product Ad
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