pro
Elena Vid
Data to Design: Clarity, Precision, Craft
New to Contra
Elena is ready for their next project!
I pulled wine data while exploring a potential client space.
Not to pitch — to understand what’s actually changing.
I analyzed 120 trending wine videos.
342M views.
149K comments.
After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.
What people were...
Wine buyers are auditing the product now, not the vibe.
I turned data into 2 brand directions:
A) Wine as a vibe
B) Wine as a product you can evaluate
Which one would you trust more? A or B
2 voted
33%
4 voted
67%
6 votes
Closed
What I’m working on right now
I scraped the top 61 creator videos (26.8M likes) and filtered 1,000+ high-depth comments to see what the Christmas vibe actually is.
The signal: Timing matters more than the holiday itself.
It’s December 22, and people are still asking for Christmas...
Getting ready for Art Basel and pulled data from: Sotheby’s, Phillips, Christie’s, Artnet search trends, the UBS 2025 collector report, plus Basel’s own exhibitor + artwork previews.
Here are the clearest signals for collectors:
#1 Photography
It’s the most-searched category...
One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future.
Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.
