Pro
Elena Vid
Data to Design: Clarity, Precision, Craft
New to Contra
Elena is ready for their next project!
Wine buyers are auditing the product now, not the vibe.
I turned data into 2 brand directions:
A) Wine as a vibe
B) Wine as a product you can evaluate
Which one would you trust more? A or B
5 votes
Ends in 22h
What I’m working on right now
I scraped the top 61 creator videos (26.8M likes) and filtered 1,000+ high-depth comments to see what the Christmas vibe actually is.
The signal: Timing matters more than the holiday itself.
It’s December 22, and people are still asking for Christmas...
Getting ready for Art Basel and pulled data from: Sotheby’s, Phillips, Christie’s, Artnet search trends, the UBS 2025 collector report, plus Basel’s own exhibitor + artwork previews.
Here are the clearest signals for collectors:
#1 Photography
It’s the most-searched category...
One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future.
Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.
Explored multiple visual directions, shaping concept variations, UI style, and a cohesive visual language through a creative, collaborative process.
