I pulled wine data while exploring a potential client space. Not to pitch

I pulled wine data while exploring a potential client space. Not to pitch — to understandI pulled wine data while exploring a potential client space. Not to pitch — to understand

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Elena Vid

pro

• Jan 30

I pulled wine data while exploring a potential client space.

Not to pitch — to understand what’s actually changing.

I analyzed 120 trending wine videos. 342M views. 149K comments.

After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.

What people were really talking about:

– “How much is too much?” – “Red wine makes my face swell.” – “It felt like a fine line.”

So instead of starting with branding ideas,I used those signals to design a new wine brand concept.

Clear labels. Alcohol %, sulfites, pairing, occasion. Wine you can evaluate before you pour.

This is the point: Don’t guess what the market wants. Listen to what it’s already saying. Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!

datadriven wine branding Brand Strategy Brand Design Web Scraping Adobe Photoshop

Monserrat Vazquez

max

• Mar 10

How many tools does it take to create brand visuals?

I’ve been exploring more ways to move from visual ideas 👉🏻 mockups 👉🏻 motion without constantly switching between tools.

Been experimenting with this workflow inside Kittl and it’s been a really smooth way to develop visual directions, test product scenes, and turn them into motion content.

Curious how you guys are using Kittl - what’s your favorite feature? 💬

Kittl kittlchallenge ai

Tanner Notch

curator

max

• Mar 10

awesome video Monserrat!

Jordan Stimpson

pro

• Mar 10

Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.