I pulled wine data while exploring a potential client space. Not to pitch — to understandI pulled wine data while exploring a potential client space. Not to pitch — to understand
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Elena Vid
pro
• Jan 30
I pulled wine data while exploring a potential client space.
Not to pitch — to understand what’s actually changing.
I analyzed 120 trending wine videos. 342M views. 149K comments.
After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.
What people were really talking about:
– “How much is too much?” – “Red wine makes my face swell.” – “It felt like a fine line.”
So instead of starting with branding ideas,I used those signals to design a new wine brand concept.
Clear labels. Alcohol %, sulfites, pairing, occasion. Wine you can evaluate before you pour.
This is the point: Don’t guess what the market wants. Listen to what it’s already saying. Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!
datadrivenwinebrandingBrand StrategyBrand DesignWeb ScrapingAdobe Photoshop
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