I pulled wine data while exploring a potential client space. Not to pitch

I pulled wine data while exploring a potential client space. Not to pitch — to understandI pulled wine data while exploring a potential client space. Not to pitch — to understand

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Elena Vid

pro

• Jan 30

I pulled wine data while exploring a potential client space.

Not to pitch — to understand what’s actually changing.

I analyzed 120 trending wine videos. 342M views. 149K comments.

After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.

What people were really talking about:

– “How much is too much?” – “Red wine makes my face swell.” – “It felt like a fine line.”

So instead of starting with branding ideas,I used those signals to design a new wine brand concept.

Clear labels. Alcohol %, sulfites, pairing, occasion. Wine you can evaluate before you pour.

This is the point: Don’t guess what the market wants. Listen to what it’s already saying. Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!

datadriven wine branding Brand Strategy Brand Design Web Scraping Adobe Photoshop

Alamgir Brands

• Sep 9

Letter — Visual Identity for a Multinational Company

For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.

I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.

Transforming Blueprints into Reality with Vision and Precision.