Elena Vid

What I’m working on right now

I scraped the top 61 creator videos (26.8M likes) and filtered 1,000+ high-depth comments to see what the Christmas vibe actually is.

The signal: Timing matters more than the holiday itself.

It’s December 22, and people are still asking for Christmas...

Getting ready for Art Basel and pulled data from: Sotheby’s, Phillips, Christie’s, Artnet search trends, the UBS 2025 collector report, plus Basel’s own exhibitor + artwork previews. Here are the clearest signals for collectors:

#1 Photography It’s the most-searched category...

One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future.

Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.

Imagine you’re designing a wellness product.

I pulled the data: Top viral 47 videos with deep conversations, 72.9M views, 88K comments. The clearest signals:

-Routines feel too complex and “too much liquid.” -People don’t know when to drink what.Sugar, caffeine, and stomach...