Freelancers using Manus AIFreelancers using Manus AI
Media Buyer & Performance Marketing Expert | 100+ Clients
Media Buyer & Performance Marketing Expert | 100+ Clients
Cover image for Is Meta ignoring your best
Is Meta ignoring your best creatives in CBO? Here is the exact fix. 👇 Every media buyer knows this pain: You launch a CBO campaign with multiple high-potential creatives or product offers. What happens? Meta blindly pours 85% of the daily budget into just one ad, starving the rest of any impressions before they even get a chance to convert. I was recently managing a multi-destination campaign for an international travel agency. Meta kept forcing the entire budget into a single destination, while the other ad sets generated zero traction. Instead of hacking the system by duplicating ads into rigid ABO setups, I used Meta’s new native feature: "Push delivery to this ad." How it works & why it’s a game changer: Dedicated Spend Allocation: It lets you assign a specific percentage of your daily campaign budget (e.g., 20%) directly to a test ad. Controlled Testing Window: You can set a defined test period (e.g., 7 days) without breaking the overall CBO efficiency. Equal Opportunity: Your fresh creatives actually gather data, get past the initial threshold, and start delivering high-intent conversions. The result? The starved destination creative started converting immediately, evening out the lead flow and scaling overall campaign volume without spiking CPA. Stop letting Meta's algorithm starve your top creative variations. Force the delivery, let the data speak, and scale what works. Have you tested this feature in your accounts yet? #MetaAds #MediaBuying #PerformanceMarketing #PaidSocial #ContraCreatives
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Cover image for Project Title:
10.01x ROAS: Scaling a
Project Title: 10.01x ROAS: Scaling a D2C Fragrance Brand via Data-Driven Meta Ads Architecture Project Overview: Scaling a direct-to-consumer (D2C) perfume brand requires more than just aggressive ad spend—it demands a razor-sharp creative testing framework, laser-focused audience segmentation, and real-time bid optimization to maintain high profitability. For this campaign, the core goal was driving high-margin purchase volume while suppressing CPA below target thresholds. Key Performance Highlights: Average Blended ROAS: 10.01x across all scaling ad sets Top-Performing Ad Set ROAS: 12.35x (generating Rs. 79,200 in revenue with a 9.17% CVR) Total Confirmed Purchases: 103 orders in a single optimized window Total Revenue Delivered: Rs. 370,800 Average Cost Per Purchase (CPA): Rs. 359.81 (Top ad set down to Rs. 291.59) Peak Conversion Rate (CVR): Up to 9.85% on targeted interest clusters The Strategic Framework: Granular Segmentation & Angle Testing: Instead of relying entirely on broad cold traffic, I built isolated testing sets to validate different emotional angles (luxury perception, long-lasting notes, daily wear). This identified customer segments with the highest buying intent. Creative & Offer Validation: Tested multiple visual formats (lifestyle imagery vs. clean product feature cards) against precise hooks to lower bounce rates and boost on-site conversion efficiency. Ruthless Budget Reallocation: Continuously funneled spend away from low-efficiency variations directly into high-ROAS pockets (>11x and 12x return ad sets), protecting the client's margins while maximizing order volume. Conversion Rate Optimization (CRO) Synergy: Monitored the entire funnel friction—matching ad copy promises directly with the destination landing page to secure an exceptional average CVR exceeding 5%+. Services Provided: Meta Ads Campaign Setup & Management Creative Testing & Copy Architecture Audience Segmentation & Retargeting Setup ROAS & Cost-Per-Acquisition Optimization Performance Analytics & Reporting
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Workforce Stability Consultant/AI-assisted content creation.
New to Contra
Workforce Stability Consultant/AI-assisted content creation.
Product Design for Refined Experiences
$25k+
Earned
11x
Hired
4.8
Rating
379
Followers
Product Design for Refined Experiences
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
5.0
Rating
109
Followers
Shopify, Framer & Replo Dev | Marketer & B2C Sales Expert
Cover image for ​Most e-commerce brands and local
​Most e-commerce brands and local businesses treat Google Merchant Center like a black box: You upload your products, cross your fingers, and pray you don't get hit with a suspension or zero impressions. ​Stop guessing with your product feeds. Here is what happens when your technical infrastructure and Merchant Center setup are dialed in correctly. 🚀 ​We recently executed a complete Google Merchant Center and local inventory optimization setup for Puppy Yoga Boston - Cambridge, transforming their catalog visibility into a steady stream of high-intent discovery: ​🔍 20,000+ Searches — Capturing high-intent local shopping and discovery traffic. ​👁️ 28,000+ Total Views — Maximizing product and brand visibility across Google's ecosystem. ​💬 4,900+ Interactions — Driving direct customer engagement, actions, and conversions. ​⭐ 22 New Reviews — Strengthening merchant trust and conversion rates. ​How we unlocked these numbers at Eddie Lab Digital: ​Feed & Data Optimization: Structuring product attributes, categories, and identifiers to satisfy Google’s strict algorithmic requirements. ​Error Prevention & Diagnostics: Clearing out policy warnings and ensuring seamless synchronization. ​Local & Shopping Integration: Bridging the gap between physical storefront inventory and online search demand. ​If your products are buried under feed errors, low visibility, or sudden suspensions, you are handing high-intent buyers straight to your competitors. ​Ready to turn your Google Merchant Center into a reliable, revenue-generating machine? ​Send me a DM or connect with me, Eddie Garner, and let's scale your digital storefront at Eddie Lab Digital. 📈 ​#GoogleMerchantCenter #EcommerceSEO #GoogleShopping #DigitalMarketing #ShopifyPartner #EddieLabDigital #LocalSEO #ConversionRateOptimization
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Digital Marketing Specialist | Ecom, Web Dev, SEO, Ads
13
Followers
Digital Marketing Specialist | Ecom, Web Dev, SEO, Ads
Custom Agentic AI System for Lead Qualification & Sales
Custom Agentic AI System for Lead Qualification & Sales
UI/UX Designer | Web Designer | Landing Page Expert | Figma
10
Followers
UI/UX Designer | Web Designer | Landing Page Expert | Figma