Sabena Studio Website Restructuring by Alejandra TrincaSabena Studio Website Restructuring by Alejandra Trinca

Sabena Studio Website Restructuring

Alejandra Trinca

Completed work

Framer Developer

UX Designer

Web Designer

Framer

GitHub

React

Marketing

Sabena Studio —Website Restructuring

UX Strategy · Information Architecture · Content Systems · AI Development

Sabena Studio underwent a complete digital restructuring focused on improving user experience, site architecture, content hierarchy, and organic discoverability.

The objective was not visual redesign alone, but the transformation of the website into a structured, scalable ecosystem capable of supporting qualified traffic, intelligent lead activation, and long-term growth.

The Challenge

The existing site structure lacked optimized hierarchy, page sequencing, and strategic content flow. While the brand positioning was clear, the digital architecture did not fully support user navigation, organic visibility, or structured conversion paths.

The challenge was to redesign the information architecture, reorganize content systems, improve SEO-informed page structure, and integrate an intelligent diagnostic tool—while maintaining brand coherence and performance across devices.

The Solution

A full restructuring of the digital experience was executed, including:

Rebuilt site architecture and optimized page hierarchy

Refined content sequencing aligned with user intent

SEO-informed structural decisions to improve discoverability

Integration of a custom-built Interactive Conversion System

UX refinements across key pages to reduce friction and improve clarity

The approach combined UX strategy, technical structure, and content systems thinking, ensuring that experience, discoverability, and conversion logic operated cohesively.

UX & System Integration

The restructuring prioritized experience-first navigation, controlled content flow, and clear decision paths. Each section was redesigned to guide users through progressively deeper levels of information while supporting both exploratory and intent-driven behavior.

The integration of the Interactive Conversion System introduced a reward-based diagnostic experience, transforming passive visits into structured, qualified interactions within the same ecosystem.

The system was designed to operate autonomously while remaining visually and structurally aligned with the core website.

Custom Components & Intelligent Systems

Proprietary design and development work built for Sabena Studio’s digital ecosystem.

Organic Radial Background

Custom Code Development · Front-End (React) Dynamic radial background component built in React, focused on performance, layered motion, and responsive behavior across devices.

Cinematic Interactive Testimonials

Custom Code Development · Front-End (React) Interactive testimonial module developed in React, with controlled animation logic and state-based sequencing to guide user attention.

Interactive Conversion System (Quiz)

Custom Code Development · Front-End & Back-End Custom-built diagnostic system combining React-based progressive UX with back-end scoring logic and dynamic result processing to deliver personalized outcomes and reward-based activation.

AI-Powered Intelligent Assistant

Custom Code Development · Front-End & Back-End Context-aware conversational system integrating front-end interface logic with back-end processing and AI-driven response handling, designed to assist users and support qualification flows.