The goal of this project was to translate the client's existing social media presence into a coherent and professional website, respecting the essence of their work while enhancing their visual and functional presentation.

The main challenge of this project was the visual and creative design. Mariú already had a well-developed message, a clearly defined therapeutic approach, and previous conceptual material. However, it needed refinement, organization, and elevation to adapt effectively to a web copywriting environment. The task was to bring visual and structural coherence to that existing material—organizing rhythm and navigation without overloading the experience, while ensuring the overall website conveyed harmony, calmness, and professionalism in a simple and accessible digital format, given the sensitive and deeply personal nature of therapy.

A minimalist and sensitive informational website was developed, designed to gently accompany first-time visitors entering Mariú’s Transgenerational Therapy space, respecting the pace and nature of the therapeutic process. The work focused on overall harmony: logo adjustment and vectorization, definition of a restrained color palette, and AI-generated imagery carefully edited to integrate naturally and transmit a sense of calm.

The experience was designed as a smooth and accessible journey that guides visitors without imposing rhythm or pressure, allowing them to progressively understand the therapeutic approach—introducing what the therapy is, who Mariú is, what to expect in a session, and the elements used during the process. Instagram and WhatsApp links were integrated, along with a contact form to facilitate communication and appointment requests across different platforms. Additionally, a floating navigation menu was integrated via code to help users move easily between the different sections of the website. The experience is fully responsive and adapts seamlessly to mobile and desktop, maintaining coherence and fluidity.

The result is a serene and coherent website that supports Mariú’s work and allows her to present her therapeutic approach in an organized and professional manner. The site centralizes her digital presence and provides a dedicated space that sustains the first point of contact without interfering with the sensitivity of the process.