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One of the biggest mistakes to be making right now is competing on execution.
Terrible Bad idea. (Permit me please)
AI already made execution abundant.
What clients are actually paying for now is:
• Taste
• Judgment
• Strategy
• Perspective
• Problem solving
Anyone can generate content now.
But not everyone can build messaging that makes people feel understood.
Anyone can create a landing page.
But not everyone can structure a buyer journey that converts.
This is why I keep saying:
“Sell the OUTCOME, not the service.”
People don’t want a funnel.
They want more qualified leads.
They don’t want automation.
They want more freedom and consistency.
They don’t want content.
They want authority, trust, and sales.
The AI era won’t kill experts.
It will expose task sellers.
AI Content CreationAutomation EngineeringSystems EngineeringClauderevenuedesignsystemsarchitecturesystemsdesign
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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After my last post about AI and mockups, I kept thinking about the other side of this crazy tech shift.
Have you ever thought how AI is also making product visuals more accessible for smaller brands? 🤔
Not every founder can afford a professional shoot right away, especially in early stages.
Is it perfect? No.
But it lowers the barrier to entry the market in a huge way.
Feels less like “AI replacing creativity” and more like giving smaller brands a chance to compete visually much earlier.
Are mockup sites slowly becoming irrelevant?
With AI, you can generate or adapt almost any mockup in seconds. Feels like the whole workflow is shifting.
Do you still use mockup sites, or have you fully switched to AI?
AI has definitely been a handy, versatile tool! I heard people respond negatively towards AI generated imaged used in businesses (especially food and drink), but as a starting point for a small business it seems like a great answer.
Part 2 of my Claude + Webflow connector workflow
In the previous post, I shared why the "let Claude do it all" fantasy didn’t really work for me
This one is about what actually did 🙌
Slightly obsessive rules, healthy boundaries, and painfully earned trust issues that made our relationship useful without letting it ruin my Webflow projects (and nervous system)
The annoying and review questions seems to be key with any AI model creating output. And even responses to those questions can be hilarious as well lol.
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