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The original OPTRUA homepage had the right product but the wrong story.
A generic stock photo, a soft headline, and a layout that could've been anyone's SaaS.
It wasn't landing.
The Fix:
I stripped it back and rebuilt from the core insight: sales leaders don't want inspiration; they want confidence.
The new design leads with a bold, direct headline ("Your CRM Should Be Closing Deals. Is It?"), anchored by a live-looking product dashboard that proves the platform delivers.
What changed:
→ Dark, premium aesthetic that signals trust and sophistication
→ Headline rewritten to speak directly to Dynamics 365 users leaving revenue on the table
→ Product UI embedded in the hero, social proof before a single scroll
→ CTA repositioned from passive ("Get Your Score") to active ("Get Your Free CRM Audit →")
The result:
A homepage that doesn't just describe the product; it IS the product.
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