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Deepa Mohan's avatar
Deepa Mohan
United Kingdom
Startup & SME Marketing Strategist | GTM, Brand Positioning
5.0
Rating
6
Followers
Startup & SME Marketing Strategist | GTM, Brand Positioning
Cover image for Competitor Analysis Framework for Startup
Competitor Analysis Framework for Startup GTM Strategy I created a competitor intelligence framework for an MVP-stage edtech app to help define its market position, sharpen its go-to-market direction, and identify where the product could stand apart in a crowded student-tech category. The project focused on turning scattered competitor data into a clear strategic foundation for positioning, messaging, launch planning, and early-stage growth. The Challenge The student-tech market is crowded with platforms focused on engagement, peer connection, study support, university communication, recruitment, and campus communities. For a new product entering this space, the risk was clear: Without sharper positioning, the app could easily sound like another student platform. The goal was to identify a stronger market angle before moving into messaging, campaigns, or launch execution. I led the strategic research and competitor analysis behind the GTM foundation. My work covered: Competitor mapping Market positioning review Audience and channel analysis Feature gap review SWOT synthesis Launch checklist planning Strategic positioning recommendation This gave the product a clearer direction before execution started. The Approach I analysed 10 student engagement, community, and edtech platforms across positioning, target audience, acquisition signals, onboarding, monetisation, feature coverage, market strengths, weaknesses, and GTM patterns. The purpose was not to copy what competitors were doing. It was to understand the category clearly enough to find white space. Key Insight The research showed that many competitors were strong in one lane but weaker across the full student-life experience. Some were institution-first. Some focused mainly on academic support. Some leaned into student connection. Others relied heavily on community, search visibility, or university partnerships. The opportunity was to position the app as a student-first platform that could connect belonging, campus discovery, community, and institutional credibility. That insight helped move the product away from generic “student engagement app” messaging and toward a more differentiated GTM direction. Strategic Output The final framework helped define: A clearer category position A stronger student-first narrative Priority competitor gaps Core messaging direction Feature-led differentiation Launch and acquisition priorities A practical GTM checklist This research became part of the strategic foundation behind the product’s early growth approach. Result The strategic foundation contributed to a 0-budget growth approach that helped drive: 2,000+ account signups +1,200% month-over-month install growth 70% referral rate 27% average conversion rate
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Cover image for Twimbit Sign-Up Campaign Be More Context Twimbit wanted
Twimbit Sign-Up Campaign Be More Context Twimbit wanted to drive sign-ups by helping the audience understand the platform’s benefits in a simple, emotionally engaging way. The product was a research and intelligence platform, but the challenge was that research often feels heavy, corporate, and distant. The campaign needed to make Twimbit feel more approachable while still communicating clear business value. Instead of using a serious B2B campaign style, the idea was built around children’s natural curiosity, ambition, and eagerness to learn. The campaign used the thought: Everyone starts with the desire to be more. More informed. More confident. More prepared. More connected. More capable of making better decisions. Strategic insight Adults often treat learning and research as tasks. Children treat learning as discovery. The campaign used this contrast to make research feel less like a burden and more like an opportunity. The key insight was: People do not sign up for research platforms because they want more information. They sign up because they want to become better at what they do. Twimbit was positioned not just as a platform for consuming research, but as a tool that helps users grow, decide faster, discover better insights, and create more impact. Creative idea The creative idea was to use childlike imagination as a metaphor for professional growth. Each visual showed children in playful, aspirational situations, paired with benefit-led messages that connected back to Twimbit’s value proposition. The campaign line was: twimbit — be more Each creative translated “be more” into a specific user benefit: Elevate sales conversions Supercharge your career Make impactful decisions Boost your community with meaningful interactions Experience research like never before Quick discovery of the right research Move faster from idea to realisation The campaign made B2B benefits feel simpler, warmer, and more human. Campaign copy twimbit — be more Be more than informed. Be more prepared. Be more confident in your decisions. Be more connected to the right insights. Be more capable of turning ideas into action. Twimbit helps professionals discover research faster, access the right insights, build meaningful communities, and make sharper business decisions. Result The campaign helped communicate Twimbit’s product benefits in a more accessible way and supported the brand’s sign-up efforts across social channels. It also connected with Twimbit’s wider growth performance. Your resume notes that Twimbit drove a 50% increase in sign-ups through Facebook ads, a 200% increase in website traffic through Google Search Ads, and significant LinkedIn brand reach growth through brand awareness campaigns. What this campaign proved Ability to simplify a B2B research platform into clear audience benefits Ability to turn product features into emotionally engaging messaging Strong understanding of storytelling-led acquisition campaigns Ability to make a serious B2B category feel approachable and human Ability to connect brand awareness with sign-up intent Creative ability to use metaphor, visuals, and benefit-led copy together Understanding of multi-channel campaign communication across social and paid channels
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139
Cover image for Menstrual Hygiene Day campaign- Lemon Tea Creative - Deepa Sant…
Menstrual Hygiene Day campaign- Lemon Tea Creative - Deepa Sant…
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1
Cover image for Boost Campus App Growth with Proven Organic Marketing Strate...
The Campus App started as an MVP-stage student platform with a clear challenge: build early awareness, trust, and student adoption without relying on paid media. As the founding marketing lead, I built the marketing function from zero — including positioning, messaging, onboarding communication, student acquisition, referral-led growth, and multi-channel launch planning. The work focused on understanding student behaviour, identifying community gaps, shaping the product narrative, and creating a low-budget GTM system that could generate early traction through relevance, peer sharing, and campus-led storytelling. The 0-budget growth approach helped drive 2,000+ account signups, +1,200% month-over-month install growth, a 70% referral rate, and a 27% average conversion rate through community-led acquisition and organic marketing.
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238
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Fortune Ezekiel-Hart's avatar
Fortune Ezekiel-Hart
Lagos, Nigeria
B2C SaaS, wellness and lifestyle content writer
B2C SaaS, wellness and lifestyle content writer
Cover image for I wrote this user guide blog post for Seranova a beauty and ...
I wrote this user guide blog post for Seranova a beauty and skincare brand based in Georgia I went through their website and noticed they didn't have a blog or newsletter for newbies in the beauty world or customers who just to try new product It was an issue because customers don't know how to use their products which confuses them and they won't get the most out of the products which would make them leave bad reviews which would reduce customer acquisition and retention So I made research about their newest product which is the micro fusion system and wrote a user guide about it I reached out to them about it But I was ignored So my contra family please check it out Tell me what was missing And hire me for your next project Thank you 😊
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Cover image for Understanding the Gut-Brain Connection
Understanding the Gut-Brain Connection
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3
Cover image for Practical Guide to Digital Detox
Practical Guide to Digital Detox
1
4
Cover image for Affordable Skincare Brand Research
Affordable Skincare Brand Research
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14
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Adi Angelova's avatar
Adi Angelova
Sofia, Bulgaria
B2B & B2C Conversion Copywriter | Brand Voice Rebel
B2B & B2C Conversion Copywriter | Brand Voice Rebel
Cover image for Conversion Copy for Foot Care Brand
Conversion Copy for Foot Care Brand
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3
Cover image for Conversion Copy for a European Wellness Brand
Conversion Copy for a European Wellness Brand
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2
Cover image for Conversion Copy for a New Hair Removal Disruptor
Conversion Copy for a New Hair Removal Disruptor
0
6
Cover image for From SaaS Noise to SEO Authority
From SaaS Noise to SEO Authority
0
5
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Rohit Shihora's avatar
Rohit Shihora
proAhmedabad, India
The only person you need to strategize your marketing
$10k+
Earned
5x
Hired
5.0
Rating
20
Followers
The only person you need to strategize your marketing
Cover image for Strategic Content System for Personal Care Brand
Strategic Content System for Personal Care Brand
1
12
Cover image for Decoding UAE's Premium Beauty Buyers
Decoding UAE's Premium Beauty Buyers
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11
Cover image for 90 Days. 1.09M Impressions. From Scratch.
90 Days. 1.09M Impressions. From Scratch.
1
5
Cover image for 12.4M Impressions. 1.27M Clicks. Zero Ad Spend. From Absolute 0.
12.4M Impressions. 1.27M Clicks. Zero Ad Spend. From Absolute 0.
1
9
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Hanna Retana's avatar
Hanna Retana
proCosta Rica
AI SaaS Growth Marketing Specialist
$10k+
Earned
4x
Hired
5.0
Rating
11
Followers
AI SaaS Growth Marketing Specialist
Cover image for Content Series for Switchboard Live on Connected Communities
Content Series for Switchboard Live on Connected Communities
0
2
Cover image for Multichannel Livestreaming for Civic Engagement
Multichannel Livestreaming for Civic Engagement
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4
Cover image for About Me
About Me
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62
Cover image for Blog—GovTech Marketing Playbook for 2026
Blog—GovTech Marketing Playbook for 2026
0
10
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Chris Maritz's avatar
Chris Maritz
proSouth Africa
Lead Generator - Digital Marketer - Content Writer
$1k+
Earned
1x
Hired
5.0
Rating
12
Followers
Lead Generator - Digital Marketer - Content Writer
Cover image for A doozy of a project that just turned its corner!!!! I was t...
A doozy of a project that just turned its corner!!!! I was tasked as CMO to help an AI-enhanced document management SaaS tool launch into its market. The scope was broad, as all are with startups. But this just made the reward even better to get to and achieve. My method? 1. Farmed 30 000 leads (10k US, 10k UK, 10k AUS) 2. Sequenced them in Apollo per time zone 3. Pushed out 12 GBP/FB/LinkedIn posts per month 4. Optimized CTA's and FAQ's on website Outcome? 🥇 The client ranks #1 across GPT and Perplexity right now for Document management systems. 🥇 We have received 14 purchases via our outbound campaigns. 🥇 Our thought-leadership and countdown posts have reached over 20k people. My advice? If you do ONE of the above things, it never works.. But ticking off all boxes so they all cook at the same time always does 😉
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185
Cover image for Amazon Prime TV Shows (The Boys)
Amazon Prime TV Shows (The Boys)
0
26
Cover image for V2 Cloud Solutions
V2 Cloud Solutions
0
15
Cover image for Landis Contact Center
Landis Contact Center
0
8
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Kishore Ganesh's avatar
Kishore Ganesh
Bengaluru, India
🚀 Digital Marketing Guru: SMM, PPC, SEO & Content
5.0
Rating
3
Followers
🚀 Digital Marketing Guru: SMM, PPC, SEO & Content
Cover image for High Impact Keyword Generation For PPC Campaign Launches & SEO
High Impact Keyword Generation For PPC Campaign Launches & SEO
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25
Cover image for Maximizing Sales with Targeted PPC & SMM Campaigns
Maximizing Sales with Targeted PPC & SMM Campaigns
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15
Cover image for Maximizing ROI with Targeted PPC & SMM Campaigns
Maximizing ROI with Targeted PPC & SMM Campaigns
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19
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