Conversion Copy for a New Hair Removal Disruptor

NUDY. (getnudy.eu) burst onto the scene — a fresh hair removal disruptor with sleek packaging, a killer formula, and zero tolerance for beige beauty talk. Everything was new: name, packaging, labels, experience. They needed a voice that cut through fluff like a clean wax strip — fast, direct, and cheeky.

Bring attitude and selling power to a saturated niche. They needed real-world conversion copy across product labels, website, emails, landing pages, and ads — consistent, clear, and benefit-driven. The voice had to be fresh, confident, and willing to break beauty-industry rules.

I crafted conversion copy across the entire journey:

✔️ Label copy that ditched nonsense and highlighted benefits — moisture-locking, no-drama, irritation-soothing formula.

✔️ Website and landing pages that were tight, scannable, and conversion-ready.

✔️ Email and ad copy with bite: snappy, unapologetic, brand-consistent from subject line to CTA.

NUDY. launched with cohesive, confident copy true to their design identity. Messaging felt immediate, like a seasoned brand. Internal feedback praised the voice as “authentic, edgy, and exactly what the category needed.” Early engagement showed high time-on-page and strong click-throughs. Bottom line? NUDY. didn’t just launch — they landed.