From SaaS Noise to SEO Authority
Adi Angelova
EmailOut is a UK-based SaaS company offering email marketing software with generous freemium plans. Their product was solid, but the blog was flat — lacking consistent, engaging content that connected or boosted SEO.
THE CHALLENGE
Craft SEO-optimised blog posts that felt human, not robotic or jargon-heavy. I partnered with their branding agency to capture the right voice, hit editorial goals, and improve organic visibility.
THE SOLUTION
Delivered punchy, jargon-free blog copy breaking down email marketing trends, tools, and practical tips. Posts featured sharp intros, cheeky headlines, and clear takeaways designed to educate and engage. Also curated weekly marketing news roundups and wrote promotional social media copy — all with an audience-first storytelling approach.
THE RESULT
✔️ Ranked on Google’s first page for competitive SaaS keywords
✔️ Boosted social engagement with every content drop
✔️ Increased time-on-page and reduced bounce rates
✔️ Built a blog the audience actually wants to read — fueling growth and trust
Social Media | Designed with Canva
Social Media | Designed with Canva
Social Media | Designed with Canva
Social Media | Designed with Canva
Social Media | Designed with Canva
Social Media | Designed with Canva
Social Media | Designed with Canva
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Posted Jul 9, 2025
SEO-driven, human-first blog copy for EmailOut — turning SaaS noise into engaging, first-page content that boosted traffic, trust, and audience loyalty.
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