From Zero to Razor-Sharp Brand Identity

From Zero to Razor-Sharp Brand Identity The Gallstones Method is a holistic wellness eCommerce brand offering a natural, non-surgical protocol to flush gallstones. The founder needed a bold, trustworthy identity to cut through a saturated market — no hacks, woo-woo, or fluff.

The formula and proof were there — but no brand voice, website, messaging, or legal framework. They needed a full-stack conversion copywriter to build a credible, bold identity from scratch — including legal docs that felt human, not boilerplate.

I crafted a full copywriting stack:

✔️ Brand messaging with an unapologetically honest tone

✔️ Website copy that converted sceptics

✔️ Product labelling with punch

✔️ Scroll-stopping social content

✔️ Legal docs (T&Cs, Privacy, Cookie, Return & Refund) that passed compliance while staying human

✔️ No faux science or fluff — just blunt, believable copy backed by proof. Tone was direct and unapologetic.

A fully operational DTC brand launched with crystal-clear messaging, cohesive voice, and airtight legal foundation. Targeted ads boosted traffic and time-on-page. The client was ecstatic — the foundation is built to scale.