Conversion Copy for a European Wellness Brand
Adi Angelova
WOW TEA is a renowned European eCommerce health & wellness brand known for weight loss and detox teas plus superfood supplements. Offering natural stress relief and health products to busy individuals, they had solid market success but needed a sharp pen to scale further.
THE CHALLENGE
No brand overhaul needed — just punchy social media copy, compelling email campaigns, and Amazon product listings optimised for conversion and compliance.
THE SOLUTION
I teamed up with WOW TEA’s CEO and marketing team to sharpen their content engine. From themed email sequences and seasonal campaigns to scroll-stopping captions and conversion-focused product blurbs, I infused clarity, polish, and editorial edge — all while staying true to their classy, rhythmic brand voice.
THE RESULT
Content readability and engagement improved across platforms. Though hard metrics can’t be shared due to NDA, ongoing collaboration and expanding scope speak volumes: the content resonated and delivered.
Want your wellness brand to scale with bold, conversion-ready, human-first copy? Let's have a chat.
P.S. Limited availability to visuals. Sorry.
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Posted Aug 8, 2025
Sharp, conversion-driven copy for WOW TEA’s emails, social, and Amazon listings: boosting engagement &scaling a European wellness brand with clarity and edge.
