Maximizing Sales with Targeted PPC & SMM Campaigns
Kishore Ganesh
Here is a sample media plan I created for a real client project. The client name is withheld for confidentiality. This example shows my skills in strategic planning, budget allocation, Google and Meta Ads expertise, Bing and Reddit Ads, keyword research, data-driven decisions, A/B testing, and ongoing performance optimization.
I cannot share the full plan to protect my know-how, although I am happy to walk you through my approach on a quick call before we begin.
Sample Media Plan Snapshot
Client Goal: A 12-month plan with a budget of 200,000 dollars to increase monthly trials and annual subscription sales by 15 percent while keeping CPA below 30 dollars.
Budget Split:
Google Ads 100,000 dollars
Meta Ads 60,000 dollars
Bing Ads 30,000 dollars
Reddit Ads 10,000 dollars
Channel Approach:
Google Ads: Search, display, and video campaigns with tight keyword targeting.
Meta Ads: Strong creatives on Facebook and Instagram.
Bing Ads: Dynamic search to capture high intent.
Reddit Ads: Niche subreddit targeting.
Primary KPIs:
Conversion rate, CPA, subscription growth, engagement.
Optimization:
Early monitoring, regular reporting, targeted tweaks, creative refreshes, and A/B tests.
Like this project
Posted Jun 12, 2024
Through meticulously planned and executed PPC campaigns, Kishore achieved a 15% MoM increase in sales & 20% MoM increase in leads, maintaining a CPA below $30.
