I'm attaching a media plan, which I put together based on a client request. The client's name is withheld for confidentiality reasons. This sample will illustrate my knowledge & skills in: -

Strategic Planning: Campaign planning, Budget allocation

Channel-Specific Expertise: Google Ads, Meta Ads (Facebook and Instagram), Bing Search Ads, Reddit Ads

Analytical Skills: Keyword Research, Data-Driven Decision Making

Optimization and Testing: A/B Testing, Performance Monitoring Note: I cannot share the entire media plan here in the interest of safeguarding my know-how. I will be happy to jump on a call and explain my rationale before we proceed on any project.

Sample Media Plan

Client Brief:

Objective: Create a 12-month plan to achieve the goals. Provide a detailed budget plan showing how you would distribute the $200,000 budget across channels focusing on increasing monthly subscription trials and annual subscription sales by 15% month-over-month while maintaining a CPA below $30. Provide a clear rationale for your allocation strategy.

Channel Specific Tactics:

Google Ads:

Outline the account structure for Search campaigns.

Propose a strategy for the Display network, detailing targeting methods and types of creatives.

Bing Search Ads:

Detail a campaign approach tailored for Bing, highlighting any differences in strategy compared to Google Ads.

Meta Ads:

Describe the approach for Facebook and Instagram, including targeting, bidding, and creative formats.

Reddit Ads (optional):

If included, describe how you would utilize Reddit to reach niche audiences.

Key Performance Indicators (KPIs):

Identify 3-5 primary KPIs crucial to measuring the overall campaign success across channels.

Discuss how you would optimize the campaigns and make necessary adjustments to improve performance over time.

Extremely High-Overiew of the Media Plan:

Budget Allocation Overview:

Total Budget: $200,000

Google Ads: $100,000

Facebook Ads: $60,000

Bing Ads: $30,000

Reddit Ads: $10,000

Channel-Specific Strategies:

Google Ads: Targeted search, display, and video campaigns focused on relevant keywords and audience segments.

Meta Ads: Engaging dynamic creatives on Facebook and Instagram.

Bing Search Ads: Emphasis on dynamic search ads to efficiently capture search intent.

Reddit Ads (Optional): Targeting niche subreddits related to eCommerce and dropshipping.

Key Performance Indicators (KPIs):

Conversion Rate

Cost per Acquisition (CPA)

Trial and Subscription Growth Rate

Engagement Metrics

Optimization Strategy:

Initial Monitoring

Regular Reporting

Targeted Adjustments

Creative Refresh

A/B Testing