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Projects we love

Projects we love

Standout projects making waves around the web
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Standout projects

Standout projects

More projects we love that are making waves across the web
Cover image for EARTHTURN is a ceramics brand
EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.

 FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.

 Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good. So every image should have a job.
 
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
 
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN. 
 
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
 It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.

 That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
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Cover image for I used to think the
I used to think the secret to better AI video was writing longer prompts. This project changed how I approach prompting. I took one of my actual Seedance 2.5 prompts and broke it apart. What looked like one detailed prompt was actually several different shots, camera movements, actions, and cinematic directions competing for the model's attention. So I started treating AI video prompts more like shot direction: SHOT → SUBJECT → ACTION → ENVIRONMENT → CAMERA → MOTION → LOOK → CONSTRAINTS In this walkthrough, I show the real process, including how I structure the prompt, generate the scene, identify what isn't working, and refine the instructions. The lesson is simple: Don't make the prompt longer. Make the instructions clearer. Think like a director, not a novelist. https://share.descript.com/view/iYh2ZNB0bt1 https://web.descript.com/3c176614-948b-4aad-81d8-392fd2c09c2d
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Cover image for Baboonz® — Art Toy &
Baboonz® — Art Toy & Collectible System. Baboonz is a contemporary art toy inspired by the ancient Egyptian connection between the baboon and Thoth, the god of wisdom, knowledge, and writing. The project reinterprets this ancient symbolism through a contemporary collectible design language, positioning Baboonz between character design, contemporary art, fashion, and product design. The collection includes the sculpture, a premium satin-finish packaging system, and a TCG-inspired collectible card with metallic and holographic details, creating a cohesive physical identity and expanding the character’s lore. The goal was to make Baboonz feel museum-able — a modern collectible art object that connects ancient artifacts with the way we collect and experience objects today. Check the project here. (https://app.flora.ai/projects/ns77j6160yncy7mmp0erbh9xm58dm151) (App Flora Canvas) Check the original art (https://www.metmuseum.org/art/collection/search/545213) | Met Museum (Figure of Baboon)
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Cover image for Day 7/30 of designing one
Day 7/30 of designing one hero section every day. First, some honesty: "every day" hasn't happened. I started this challenge 13 days ago, and this is post 7, real life kept turning it into every other day. I'd rather say that plainly than quietly hope nobody counts. From tomorrow, I'm aiming for daily again. But here's what I've learned already: showing up on an imperfect schedule beats abandoning a perfect one. Each of these seven has taught me something a tutorial couldn't. Today: The Midnight Table — a one-night-only signature dining experience. → My first hero with zero photography. Everything is hand-drawn ink illustration on cream — plates, kettles, pastries, a whole tabletop of them. (Credits: magnific) When every restaurant site reaches for moody food photos, illustration instantly reads as "this event is different." → Ink blue and cream, one coral accent. 7 down, 23 to go- at whatever honest pace it takes😊 #webdesign #uidesign #herosection #30daychallenge #illustration #typography #designchallenge
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Cover image for Just worked on an independent
Just worked on an independent brand and creative strategy audit for Freshly Cosmetics, a Spanish clean beauty brand navigating a defining moment after a decade of growth, expansion, and correction. I mapped their full brand landscape, online and retail presence, visual identity, audience, and five direct competitors, to surface a core tension: what once set Freshly apart, science-backed formulas, is now table stakes across the category, while competitors are winning on brand presence and emotional storytelling. From that insight, I developed three strategic moves: turning Freshly's physical stores into living brand spaces with an in-store mini garden, rebranding the packaging to build stronger shelf presence and emotional attachment (especially in baby and kids), and shifting scientific credibility into deeper brand equity through retail experience, rather than pursuing another international expansion. Full presentation: https://canva.link/sgwmw9cklrpfvdr
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