⁕ Full Brand Identity for Trace™
One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.
The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
Finally posting this, back in May we worked on a trial project for Boona 🚿
Boona (https://boona.com/) is a tandem shower brand, which was our first time working on a brand like this but it was soooooooo fun!
The brief was open enough that we had to dig, not just the Instagram feed but the website, the product itself, what it actually feels like to share that experience with someone. Everything kept coming back to the same thing: intimacy, closeness, two people in a moment that's usually just one.
We didn't end up working together but the founder's feedback made it worth sharing 🤩
I don't usually share my trial work but I'm thinking it's about time to do it, what do you think?