In this commercial case study, I worked with an AI startup in the customer service sector to create a brand image ad. The company provides full data analytics, call center operator support, and AI agents capable of answering calls.

The core problem that Aim8's AI agents solve is the excessive workload of human call center operators and the lengthy data analysis processes. In this case, AI agents can assist by providing advice to human operators and, in some instances, even answering calls themselves.

Since this is a young startup, I decided to create a brand-building ad that grabs attention, as the client's main social network is LinkedIn.

The concept is based on two contrasting worlds: one before the introduction of new technologies and the future, which is already here. The challenge was to create a unified video that doesn't feel like two separate parts. I set the structure and started working on the project.

We developed several concepts, tested them within AI limitations, and chose the one we thought was best: a futuristic orbital station with AI agents orbiting Earth.

Since I wanted to use contrasts, I had to work them into many layers of the ad, maintaining a moderate pace in terms of perception and event development.

- Worlds: old vs. new

- Times: 1990s USA vs. the near future (within 100 years)

- Characters: a human operator vs. an AI agent

- Gender: male vs. female

- Colors: brand colors vs. their opposites

- Sizes: a large, cramped skyscraper office vs. the vastness of space and a small orbital station

- Emotions: tension vs. calm

To make the video feel unified, I used a transitional color and carefully crafted the transition between the two worlds, ensuring both logical and technical consistency —through colors, speed, and complementary compositions, among other elements.

In each part of the video, I worked to increase the contrast. In the first half, we build up to the peak of the operator's stress. The story shows a tired operator talking to a client who didn’t get the help they needed. It’s an emotional monologue, but the operator doesn’t respond, too exhausted to handle the pressure anymore.

All of this happens with growing background sounds—ringing phones, office equipment, clicking lights, and electric noises. This makes the second half of the video feel more relaxing for the viewer. That’s the power of contrast. In the second half of the video, we travel a great distance to an orbital station, a data center managed by AI agents, with a voiceover from an expert explaining everything. It draws a parallel to the same situation as in the call center, but here everything is under control and running smoothly. This is confirmed by a similar phone call, where the same client thanks the support agent for their help.

The video ends with clean colors, soft sounds, and the brand's logo, inviting viewers to learn more on the website, completing the ad structure.

1. Wrote a detailed storyboard with scenes, problems, solutions, and a call to action.

2. Generated all images in Midjourney to create a consistent style.

3. Created necessary camera movements and shots in Runway Gen-3.

4. Edited everything in Premiere Pro, adding speed ramp transitions.

5. Color graded the entire video.

6. Added sound effects and background music.

7. Created the voiceover according to the script in Runway ML.

8. Upscaled the final video in Topaz Video AI.

1. Runway Gen-3

2. Midjourney

3. Adobe After Effects

4. Adobe Premiere Pro

5. Adobe Photoshop AI

6. Topaz Video AI

7. ChatGPT

8. Topaz Photo AI

9. ElevenLabs

10. Epidemic Sound