Built with Ideogram
AI Instagram Branding – From Concept to Profile Grid
Sergei Diachenko
Instagram Branding Ai – From Concept to Profile
Introduction
This project documents the complete process of designing and launching a structured Instagram profile for an AI Artist. The goal was to create not just a set of images but a coherent story: from noise to clarity, from abstract forms to human presence.
This work shows how AI tools can be used for creative direction, identity, and social media packaging.
Concept
At the heart of the project is an idea of evolution:
Noise → Structure → Flow → Connection → Life.
The Instagram feed becomes a timeline of creative growth. The grid itself tells a story, row by row, of how intelligence and identity are formed.
Moodboard
The visual foundation of the project was built with a series of 5 wide-format moodboards, each reflecting a stage of evolution:
Noise – textures, grains, pure black & white
Latent Space – half-light, abstract forms, no color
Structure – letters A/I, first signs of logic
Flow – glitch, gradients, movement
Connection – portrait fragments, warm tones, human presence
Ideogram Generation
Ideogram Generation
Ideogram Generation
Ideogram Generation
Ideogram Generation
Process – Exploration & Tests
Tools:
Ideogram – used for generating structured, design-focused images and clean text layouts. This tool was key for all initial concepts and especially effective at handling typography.
Photoshop – for refining and adjusting generated content.
Kling AI – for creating short-form videos and Reels from the generated materials.
Steps:
Collect references and design direction.
Generate moodboards and visual experiments.
Test variations for each row of the future Instagram grid:
Minimal textures and static shapes
Letters A and I on contrasting backgrounds
Gradual introduction of motion and color
Select final images, refine in Photoshop.
Prepare videos and short Reels in Kling for dynamic posts.
Visual System
Evolution of the 12 posts
Row 1: Noise, shapes, and silence – pure abstract textures.
Row 2: First structures, the letters A and I as a metaphor of intelligence, and the concept of latent space in the center.
Row 3: Flow and glitch – color and motion appear.
Row 4 (Top): Human presence, portrait, and connection. The story concludes with a personal identity and creative clarity.
Final Instagram Profile
The completed grid looks like a timeline: every row is a chapter.
Practical Value
This project demonstrates:
How AI tools (Ideogram + Kling) can be combined with Photoshop to build a professional social media identity from zero.
A structured, narrative-driven approach to content design.
The potential for Instagram not just as a gallery, but as a storytelling medium for AI-driven creativity.
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Posted Jul 25, 2025
Designed a complete Instagram identity for an AI artist: 12-post grid, moodboards, Reels and a clear visual evolution from noise to human presence.
Likes
17
Views
132
Timeline
Jul 22, 2025 - Jul 25, 2025
