AI Instagram Branding – From Concept to Profile Grid

Sergei Diachenko

AI Video Producer

AI Artist

Video Producer

Adobe Photoshop

Ideogram

Kling AI

Advertising

Instagram Branding Ai – From Concept to Profile

Introduction

This project documents the complete process of designing and launching a structured Instagram profile for an AI Artist. The goal was to create not just a set of images but a coherent story: from noise to clarity, from abstract forms to human presence.

This work shows how AI tools can be used for creative direction, identity, and social media packaging.

Concept

At the heart of the project is an idea of evolution:

Noise → Structure → Flow → Connection → Life.

The Instagram feed becomes a timeline of creative growth. The grid itself tells a story, row by row, of how intelligence and identity are formed.

Moodboard

The visual foundation of the project was built with a series of 5 wide-format moodboards, each reflecting a stage of evolution:

Noise – textures, grains, pure black & white

Latent Space – half-light, abstract forms, no color

Structure – letters A/I, first signs of logic

Flow – glitch, gradients, movement

Connection – portrait fragments, warm tones, human presence

Ideogram Generation

Process – Exploration & Tests

Tools:

Ideogram – used for generating structured, design-focused images and clean text layouts. This tool was key for all initial concepts and especially effective at handling typography.

Photoshop – for refining and adjusting generated content.

Kling AI – for creating short-form videos and Reels from the generated materials.

Steps:

Collect references and design direction.

Generate moodboards and visual experiments.

Test variations for each row of the future Instagram grid:

Minimal textures and static shapes

Letters A and I on contrasting backgrounds

Gradual introduction of motion and color

Select final images, refine in Photoshop.

Prepare videos and short Reels in Kling for dynamic posts.