I created this video as part of the AI video advertising contest organized by Curious Refuge in partnership with several brands. My brand is PATH.
PATH is an eco-brand that sells purified water in a recyclable aluminum bottle.
With many high-quality materials provided by the brand, I had the opportunity to test my own workflow, which I had been developing and refining over the past few months.
The video turned out to be packed with insights. I explore how to think creatively when making ads with AI and how to work around limitations. I did my best to keep it engaging until the very end. I hope you find value in it, and I wish you an enjoyable watch!
The video is divided into four main stages:
1. AI Ad Structure Video Planning.
2. Image Generation in Midjourney, refining them in Photoshop using Generative Fill, and Video. Generation with Runway Gen-3.
3. Editing and Motion Graphics in After Effects.
4. Sound Design for AI Ads in Premiere Pro.
Used Soft & Tools
1. Runway Gen-3
2. Midjourney
3. Adobe After Effects
4. Adobe Premiere Pro
5. Adobe Photoshop AI
6. Topaz Video AI
7. ChatGPT
8. Topaz Photo AI
9. ElevenLabs
10. Epidemic Sound
Results
I’m completely satisfied with the results. I created a dynamic, high-quality, and functional ad that grabs attention.