The abnormal temperatures in California are causing fires in previously built wooden houses.

The client's company operates in the construction of modular fire-resistant steel frames for homes.

I decided to use a traditional approach in the ad by focusing on contrast and comparison, showing a person in a situation where their house has already burned down. The idea came from the client, and while it may be a bit aggressive, it reflects the reality of the situation and the sense of loss. I aimed to emphasize feelings of empathy.

California is on Fire - a stunning AI-generated real estate advertisement showcasing the potential of AI generated video in commercial ads.

In this video, you can also see how well Runway Gen-3 handles fire and smoke simulation.

1. Wrote a detailed storyboard with scenes, problems, solutions, and a call to action.

2. Generated all images in Midjourney to create a consistent style.

3. Created necessary camera movements and shots in Runway Gen-3.

4. Edited everything in Premiere Pro, adding speed ramp transitions.

5. Color graded the entire video.

6. Added sound effects and background music.

7. Created the voiceover according to the script in Runway ML.

8. Upscaled the final video in Topaz Video AI.

1. Runway Gen-3

2. Midjourney

3. Adobe After Effects

4. Adobe Premiere Pro

5. Adobe Photoshop AI

6. Topaz Video AI

7. ChatGPT

8. Topaz Photo AI

9. ElevenLabs

10. Epidemic Sound