Freelance Communication DesignersFreelance Communication Designers
Creative Strategist, Communications Expert & Coach
12
Followers
Creative Strategist, Communications Expert & Coach
Communications guru crafting sharp narratives for brands.
New to Contra
Communications guru crafting sharp narratives for brands.
Cover image for When your frontline staff are
When your frontline staff are your most powerful brand asset, investing in how you communicate with them changes everything. Queenspark is one of South Africa's most established national fashion retailers, serving a loyal and discerning customer base. My role as a consultant spanned several years and covered many facets of their retail strategy — but the work that stayed with me most was what happened on the inside. Post-Covid, it became undeniably clear that the in-store experience was irreplaceable for Queenspark's customer. But that experience is only as strong as the people delivering it. So we turned our attention inward. My focus shifted to building the internal communication tools and frameworks that would bridge the gap between Head Office directives and frontline execution. Clear, consistent communication across a national retail network is no small task, and getting it right meant staff felt informed, valued, and connected to the brand they represented every day. One of the initiatives I'm most proud of was the creation of an in-house staff magazine, a regular internal publication that did far more than share VM instructions. It celebrated the individuals behind the brand, spotlighted exceptional performance, built awareness of brand standards, and developed the soft skills that post-Covid retail demanded. For many team members, it was the first time they'd felt truly seen within a large corporate structure. We complemented this with ongoing training touchpoints, a performance recognition programme, and a clear internal communication rhythm that kept teams aligned, from head office all the way to the shop floor. The results spoke for themselves. Brand standards improved. Staff morale lifted. And the quality of the in-store experience reached new heights — because when your people feel proud of where they work, your customers feel it too. Internal communications isn't a nice-to-have. It's the backbone of a brand that actually works from the inside out.
0
22
Cover image for What happens when a global
What happens when a global brand has a powerhouse team, but no real way to bring them together? That was the challenge when I started working with Ecowize, a leading food safety company headquartered in South Africa, with operations spanning the US, Australia, and New Zealand. My role wasn't to speak to the outside world. It was to look inward, and build the tools that would make their people feel seen, informed, and proud to be part of something bigger. In an industry where trust and integrity are everything, the internal culture had to match the external promise. So we got to work. We launched a monthly in-house magazine that gave the team a regular window into the business: stories from the ground, updates from leadership, and celebrations of the people doing the work every day. We introduced monthly online CEO talks, creating a direct, human line of communication between the founder and the wider team. And we built a staff recognition programme that made achievement visible, because when people feel valued, they show up differently. For many team members, these were entirely new experiences. Seeing their name in print. Hearing directly from the CEO. Being celebrated in front of their peers. It shifted something. That's what internal communication done well can do — it doesn't just inform, it activates. It turns employees into genuine brand advocates who carry your values into every customer interaction, every day. If your team is your greatest asset but your internal communication hasn't caught up yet, this is exactly the work I love doing. Let's talk.
0
43
Senior Graphic Designer
Senior Graphic Designer