Victor Lucky
Brand Identity, Motion & Marketing Design for Tech Startups
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- Hired
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- Followers
Exaforce Motion, 3D Modelling & Animation
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In a technology landscape shaped by AI, SaaS, and enterprise solutions — often defined by visual futurism — our client chose a different direction.
The redesign needed to reflect product maturity, reliability, and technical depth, while preserving the company’s mission, positioning and variation of brand elements. The main objective was to remaining approachable and human-centered.
We explored two distinct approaches, developing each into its own visual language to test different directions. Together, they show that AI solution does not need to feel distant to be powerful. It can remain clear, reliable and human at the same time.
→ Full breakdown of the exploration and the system thinking behind it (https://www.insaim.design/blog/enterprise-ai-platform-design)
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OnTheSpot - Branding, Communications and Website Design
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Carflex Brand Identity Development
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Brand Identity and Digital Presence for MealPreply
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Brand Identity Design & Visual Systems
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