Productlab Brand Identity and Website Design

Productlab is where people come together — a product community and education platform for founders, leaders, and builders. They came to us with no existing visual language and a clear goal: a brand that would capture the company's values and hold up across every touchpoint. We built the identity from scratch, developed a full set of brand assets, designed the website, and brought it to life in Framer.

Productlab is a community and a conference for product managers and product builders. The company offers offline conferences, hands-on workshops, leadership programs, and executive coaching to foster professional growth and connection. They focus intensely on community experience, belonging, and taste.

FK Grotesk anchors the typography — clean, functional, built for readability across print and digital. Sudo brings the tech edge: experimental and futuristic, it reinforces Productlab's innovative character and doubles as a structural element — forming the logo postfix for each service line (Community, Conference, Leaders Studio) and creating a flexible system that scales naturally. The same geometric module that shapes the logo extends into a pattern system of "soft pixels" — adaptive shapes that transform, add texture, and carry the living energy of community and co-creation throughout the visual language.

We designed and developed the site in Framer — building a people-centred experience where faces, stories, and community feel as prominent as the event itself. Animations and interactions bring the energy of the conference to the page: purposeful, directed, and alive — guiding attention, reinforcing the brand, and conveying the message at a glance

Daniele Ronca Founder, Productlab