Rebranding x Luxottica | Brand Design & Communication

Chiara Palatresi

Rebranding x Luxottica

New Logo
New Logo
Colorpalette
Colorpalette
Variation
Variation
Online Logo Variation
Online Logo Variation
Head Font
Head Font
Body Font
Body Font
Pattern
Pattern
Stationary
Stationary
Packaging
Packaging
Business Card
Business Card
Feed
Feed
Stories
Stories
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Posted Aug 1, 2025

Reposition Luxottica as a leading brand not only in the production and distribution of eyewear, but as a contemporary, relevant, and recognizable name.

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