Sinclair by Marini | Logo Design

This project represents the development of a complete visual identity for a fashion brand from Northern Italy, blending tradition and innovation. From logo design to defining the coordinated image, we created a distinctive, modern identity perfectly aligned with the brand’s values. A work that expresses character, style, and Italian craftsmanship, designed to stand out in the contemporary fashion landscape. Phase 1: Client Brief

The process begins with an initial meeting with the client to clearly define the company’s goals and mission. During the brief, we explore the brand’s values and discuss how the visual identity should reflect them. The client is also asked to provide references or examples of visual styles they envision for their business. If the client has specific stylistic preferences, these are analyzed to ensure consistency with the previously defined objectives and brand values.

Phase 2: Sketching and Creative Proposals

After clarifying the strategic direction, we move on to the sketching phase. In this creative stage, various visual solutions and proposals are explored, narrowing down to a maximum of 5 possible artistic directions. The goal is to identify the options that best meet the agreed-upon objectives.

Phase 3: Client Review

Once the initial sketches are ready, they are presented to the client for review. At this stage, we discuss the artistic direction and check if the proposals align with the client's requests and preferences. Any adjustments are made before proceeding to the next steps.

Logo Design

Phase 4: Black and White Logo Composition The logo design process starts with the creation of a vector-based black and white version. This allows us to evaluate the strength of the design without the influence of color and determine if it works in various applications.

Phase 5: Typography Selection Once the logo structure is established, we select the typography that best integrates with the visual identity and logo design. The choice of fonts is crucial to ensure coherence and brand recognition.

Phase 6: Defining the Color Palette After selecting the typography, we define a color palette that is consistent with the brand and the logo. This stage also includes the creation of color variations to adapt the logo to different contexts and applications.

This project represents the development of a complete visual identity for a fashion brand from Northern Italy, blending tradition and innovation. From logo design to defining the coordinated image, we created a distinctive, modern identity perfectly aligned with the brand’s values. A work that expresses character, style, and Italian craftsmanship, designed to stand out in the contemporary fashion landscape. Phase 1: Client Brief

The process begins with an initial meeting with the client to clearly define the company’s goals and mission. During the brief, we explore the brand’s values and discuss how the visual identity should reflect them. The client is also asked to provide references or examples of visual styles they envision for their business. If the client has specific stylistic preferences, these are analyzed to ensure consistency with the previously defined objectives and brand values.

Phase 2: Sketching and Creative Proposals

After clarifying the strategic direction, we move on to the sketching phase. In this creative stage, various visual solutions and proposals are explored, narrowing down to a maximum of 5 possible artistic directions. The goal is to identify the options that best meet the agreed-upon objectives.

Phase 3: Client Review

Once the initial sketches are ready, they are presented to the client for review. At this stage, we discuss the artistic direction and check if the proposals align with the client's requests and preferences. Any adjustments are made before proceeding to the next steps.

Logo Design

Phase 4: Black and White Logo Composition The logo design process starts with the creation of a vector-based black and white version. This allows us to evaluate the strength of the design without the influence of color and determine if it works in various applications.

Phase 5: Typography Selection Once the logo structure is established, we select the typography that best integrates with the visual identity and logo design. The choice of fonts is crucial to ensure coherence and brand recognition.

Phase 6: Defining the Color Palette After selecting the typography, we define a color palette that is consistent with the brand and the logo. This stage also includes the creation of color variations to adapt the logo to different contexts and applications.

Logo and its variation:

Phase 7: Contextual Applications of the Logo Finally, the logo is tested in various contextual applications, such as packaging, promotional materials, or websites. This ensures its versatility and functionality in different scenarios.

Final Phase: Client Presentation

The final phase involves preparing a presentation that will remain with the client, clearly explaining the entire logo creation process. This presentation outlines all the design decisions, from the initial concept to the final execution, providing the client with a comprehensive document that enhances the brand’s visual identity.