Bombay Sapphire | Product Strategy, Interior Design.
Chiara Palatresi
Experience to launch Bombay Sapphire's new products, featuring exclusively Italian ingredients. Our strategic choice was to create an immersive experience at the Palazzo di Cristallo in Milan, a glass and iron hangar, with Lambrettas as a key element. This project combined product strategy, online and offline marketing, and event setup to promote 'La Dolce Vita' as a lifestyle. Guests, in casual groups, explored corners inspired by Amalfi, Tuscany, and Rome, where they could taste the new flavors of Bombay Sapphire. Additionally, we crafted a social media marketing strategy to promote the event.
Detailed Design Process for Bombay Sapphire
Client Brief:
Initial meeting to understand the objectives of launching the new products featuring Italian ingredients.
In-depth discussion about the values of the Bombay Sapphire brand and the importance of promoting the concept of “La Dolce Vita” as a lifestyle.
Gathering feedback and references from the client regarding expectations and ideas for the event.
Strategic Location Choice:
Conceptualization of the immersive experience within the Palazzo di Cristallo in Milan, a hangar characterized by a glass and iron structure.
Analysis of the venue's potential to host an engaging event that takes full advantage of the unique architecture of the building.
Development of the "La Dolce Vita" Concept:
Creation of an experience that reflects the authenticity and charm of Italian culture.
Design of thematic corners inspired by iconic locations such as Amalfi, Tuscany, and Rome, each dedicated to a specific tasting of the new Bombay Sapphire flavors.
Product Strategy:
Definition of the strategy to highlight the new products, emphasizing the Italian ingredients and the creation process.
Discussion with the client regarding the selection of cocktail varieties to showcase and their correlation with the thematic corners.
Event Setup Design:
Detailed design of experiential spaces, ensuring that each corner was visually appealing and inviting.
Creation of a layout that facilitated visitor flow and maximized interaction with the products.
Review of the setup design with the client to make any necessary changes based on the feedback received.
Online and Offline Marketing Strategy:
Development of integrated campaigns to promote the event using both digital and traditional channels.
Creation of engaging and visual content to attract public attention, focusing on storytelling and authenticity.
Presentation of the marketing strategies to the client and integration of their observations into the final plan.
Social Media Marketing:
Ideation of a specific social media strategy to enhance visibility and engagement for the event.
Utilization of thematic hashtags, teaser content, and interactive posts to engage the audience before, during, and after the event.
Discussion with the client about the planning and execution of the social media campaign, incorporating their ideas and preferences.
Final Review and Feedback:
Review meetings with the client to ensure that every aspect of the experience aligned with expectations and set objectives.
Incorporation of any changes and optimizations based on feedback received prior to the event.
