Cortilia | Packaging Design and Communication

Cortilia Packaging Redesign Project

For the "Gastronomia" line of Cortilia, the brief required a complete redesign of their packaging. The process began with a comprehensive market analysis, followed by the creation of personas to clearly define the target audience. We developed a concept rooted in Cortilia’s core values of quality, authenticity, and sustainability.

Creative Process:

Color Palette: We created distinct color palettes for the different product lines, ensuring that each was easily recognizable and visually appealing.

Typography: A single typeface was selected to evoke warmth, familiarity, and approachability, aligning with the brand’s image of being friendly and trustworthy.

Packaging Design: Using the information provided by Cortilia, the packaging was crafted to highlight key product details and communicate the brand's values.

Social Media and Offline Content: We complemented the design work with a mix of engaging social media content and offline activities to increase brand visibility.

This project emphasizes a seamless blend of functionality and creativity, with a design that not only enhances the customer experience but also strengthens the brand’s presence in the market.