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Nine episodes. One studio day. A year of content. 🚀
Last month, I got the chance to step into something different, working alongside a brilliant media production team to create a full podcast series for a business owner. My focus? Making sure every single episode felt unmistakably theirs.
Brand consistency across audio and visual content is trickier than it sounds. It's not just about slapping a logo on the thumbnail, it's about weaving their voice, their values, and their aesthetic into every frame, every intro, every design touchpoint. So we developed a comprehensive brand framework for the series: visual guidelines, tone of voice standards, and design systems that could flex across different content formats while staying cohesive.
The result? Nine episodes that don't just feel like they belong together - they feel like they belong to them.
I love working across different mediums. Brand work is brand work, whether it's a retail space, a website, or a podcast series. The principles are the same; the canvas just changes.
If you're a content creator or business owner looking to scale your content without losing your brand identity, let's talk.
Brand StrategyPodcast ProductionContent CreationAdobe Suitebrandstrategistcontentcreationcreativeproducer
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About the start an overhaul of the portfolio, any hints and tips on how to improve would be extremely welcome!
Here's a recent completed rebrand for a client, my first verified project.
Looking forward to more to come!
Superb!
María Castañó Ceramica
Brand Identity System — Case Study
Services: Brand strategy · Visual identity · Brand book
Year: 2026
Category: Branding
The brief
María Castañó makes ceramic objects by hand — pieces that carry weight, texture, and the memory of the process that created them. Her work had found an audience, but her visual presence didn't reflect the intention behind the objects. There was a gap between the depth of her practice and how she was showing up: no consistent identity, no language to describe what made her work different from other ceramics studios.
She needed a brand that could hold that depth without flattening it.
The challenge
The ceramics market is crowded with a particular aesthetic — neutral tones, rustic textures, artisanal warmth. The risk was building a brand that looked like everything else in the category: beautiful, but generic.
María's work is not generic. Each piece is born from a personal decision. She doesn't replicate styles or follow trends — her process is a commitment, and the objects carry that responsibility. The brand needed to communicate exactly that: not craft as aesthetic, but craft as ethics.
The second challenge was tone. María doesn't sell urgency or impact. Her language is slow, material, honest. The brand had to speak that way too — no excess, no decoration that doesn't earn its place.
The approach
I started with the brand DNA: identifying the pillars that would protect the project's core objective regardless of where it showed up. Three emerged clearly:
Autoría consciente — Every piece is authored, not manufactured. The maker's presence is not incidental, it's the point.
Materialidad — The material is not a neutral medium. Clay has weight, memory, limits, and possibilities. The brand needed to respect that specificity.
Intimidad compartida — The relationship between maker and user is private and ongoing. These aren't decorative objects; they integrate into daily life with discretion and purpose.
From those pillars, the positioning took shape: Dar lugar a lo que merece permanecer — making space for what deserves to last.
The identity
The visual system was built around restraint. A color palette anchored in warm earth neutrals with a CMYK base (45 / 37 / 43 / 4) that reads as neither cold nor saturated — materials, not moods. Typography that favors weight and negative space over decorative detail.
The tone of voice follows the same logic: calm, attentive, unhurried. Language that doesn't chase immediate impact or excess words. It prefers clarity, a measured pace, and leaves room for the person to find their own reading.
Taglines developed for use across social, web, and product contexts:
Belleza que se habita
Lo sencillo permanece
Donde la materia guarda memoria
Formas que construyen hogar
Tiempo, forma y sentido — donde el objeto encuentra calma
Each one works independently. None of them shout.
The deliverable
A complete brand book covering identity DNA, brand pillars, positioning statement, tone and style guidelines, color system, and storytelling framework — built to function as a living document María can hand to collaborators, photographers, or stockists without losing control of how her brand is represented.
The result
A brand that finally matches the objects it represents. María now has the language and the visual system to communicate not just what she makes, but why it matters — and who it's for.
Interested in a brand identity system for your practice?
looks great
If your launch video could swap your logo with 75 other startups and still work, that's the problem.
Mitchell from Shownmedia came on the pod and broke down how they do it differently. Now, if you want to take away three things, here is what you should keep in mind:
Every script gets run through the "mom test." If his mom can't follow it, it's not ready.
Copy gets pulled straight from Reddit and X complaint threads. Not prompted out of AI, lifted from actual people venting about the actual problem.
Every launch runs 20+ different angles, formats, and influencers. Not one big swing, twenty small sharp ones. That's what hits millions of views.
Want the full X Launch Framework Mitchell breaks down? Drop a comment and I'll send it over.
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