Photoshop Express Store Presentation
Agneta-Camelia Petruta
Mobile Designer
UX Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
Phiture
During my tenure at Phiture, a leading mobile growth consultancy, I worked on a major project with Adobe to elevate the Photoshop Express app's presence on the Play Store. My role involved crafting visually compelling store previews and feature banners.
Project Highlights:
Store Previews: Designed a series of engaging Play Store preview images that effectively showcased the app's core functionalities, enhancing user understanding and appeal.
Feature Banners: Created high-impact banners highlighting new and popular features, driving user interest and downloads.
Approach:
Visual Storytelling: Emphasized key features through clean, vibrant visuals and concise messaging to capture user attention quickly.
Collaboration: Worked closely with Adobe’s team to ensure alignment with brand guidelines and marketing objectives.
User-Centric Design: Focused on creating designs that resonate with target users, enhancing overall user experience and engagement.
Outcome:
The project significantly improved the app's visual appeal on the Play Store, contributing to higher user engagement and download rates
