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Projects we love

Projects we love

Standout projects making waves around the web
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Standout projects

Standout projects

More projects we love that are making waves across the web
Cover image for FAC.E is a visual campaign
FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition. The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
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Cover image for FAC.E is a visual campaign
FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty. The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition. The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency. My role: Creative Direction, Art Direction & Visual Development. Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
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Cover image for EARTHTURN is a ceramics brand
EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.

 FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.

 Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good. So every image should have a job.
 
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
 
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN. 
 
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
 It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.

 That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
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Cover image for I used to think the
I used to think the secret to better AI video was writing longer prompts. This project changed how I approach prompting. I took one of my actual Seedance 2.5 prompts and broke it apart. What looked like one detailed prompt was actually several different shots, camera movements, actions, and cinematic directions competing for the model's attention. So I started treating AI video prompts more like shot direction: SHOT → SUBJECT → ACTION → ENVIRONMENT → CAMERA → MOTION → LOOK → CONSTRAINTS In this walkthrough, I show the real process, including how I structure the prompt, generate the scene, identify what isn't working, and refine the instructions. The lesson is simple: Don't make the prompt longer. Make the instructions clearer. Think like a director, not a novelist. https://share.descript.com/view/iYh2ZNB0bt1 https://web.descript.com/3c176614-948b-4aad-81d8-392fd2c09c2d
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Cover image for Baboonz® — Art Toy &
Baboonz® — Art Toy & Collectible System. Baboonz is a contemporary art toy inspired by the ancient Egyptian connection between the baboon and Thoth, the god of wisdom, knowledge, and writing. The project reinterprets this ancient symbolism through a contemporary collectible design language, positioning Baboonz between character design, contemporary art, fashion, and product design. The collection includes the sculpture, a premium satin-finish packaging system, and a TCG-inspired collectible card with metallic and holographic details, creating a cohesive physical identity and expanding the character’s lore. The goal was to make Baboonz feel museum-able — a modern collectible art object that connects ancient artifacts with the way we collect and experience objects today. Check the project here. (https://app.flora.ai/projects/ns77j6160yncy7mmp0erbh9xm58dm151) (App Flora Canvas) Check the original art (https://www.metmuseum.org/art/collection/search/545213) | Met Museum (Figure of Baboon)
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