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Projects we love

Projects we love

Standout projects making waves around the web
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Cover image for Lyft Pink
Lyft Pink
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Standout projects

Standout projects

More projects we love that are making waves across the web
Cover image for Original Femme Luxury Skincare Brand Identity
Original Femme Luxury Skincare Brand Identity & Creative Direction Overview Original Femme is a luxury skincare concept created around the belief that beauty isn't something to achieve—it's something to reveal. Rather than promising transformation, the brand celebrates the features that already make every woman unique. I developed the creative direction, brand identity, packaging, and digital assets, creating a refined visual language that reflects confidence, femininity, and timeless beauty. The Idea The beauty industry often relies on the idea that women need to fix, correct, or become someone else. Original Femme takes a different approach. The brand positions skincare as a ritual of care rather than correction, celebrating natural beauty through thoughtful design and understated luxury. My Role Brand Strategy Creative Direction Brand Identity Logo Design Packaging Design Art Direction Social Media Assets Product Visualization Creative Direction The visual identity was designed to feel soft, editorial, and quietly luxurious. A restrained neutral palette, elegant typography, and warm photography create a sense of intimacy while allowing the product to become the focal point. Every touchpoint was crafted to communicate sophistication without excess.
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Cover image for For this project, I redesigned
For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement. I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment. This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs. https://www.instagram.com/p/DarG0mOhdLOd9P8jNCBHZD1b8doildZcc-KPgY0/ Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
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Cover image for Human by Design — Tea
Human by Design — Tea Pâtisserie & Flower House 🥐🌸 For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette. Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts. Human by Design moment: AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling. The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices. AI helped me generate possibilities. Human judgment turned them into a brand. Created with Envato Elements + AI Envato Elements used: Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music #envatochallenge #HumanByDesign #Envato
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Cover image for "You're not broken. You just
"You're not broken. You just need the right care." 🤍 Just published a new project — the website UI for Maison Cura, an integrated mental health & psychiatry clinic in New Smyrna Beach, FL. Designing for healthcare is different. People land on these pages at a vulnerable moment — so every choice, from the color palette to the spacing, had to feel calm, warm, and human. Not clinical. I designed the full UI + responsive adaptation within their brand style, built a clear path through the conditions they treat, the team, and the patient journey — always keeping "Book Appointment" one easy step away. 👉 Full case study in the comments. How do you approach designing for sensitive, emotional topics like healthcare? Would love to hear your take 👇 #uidesign #webdesign #healthcaredesign #uiux #productdesign Check it out (https://contra.com/p/v2XFlEB2-website-ui-design-for-an-integrated-mental-health-clinic)
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Cover image for  I reimagined the digital experience
 I reimagined the digital experience of one of Naples’ most iconic gelaterias: Mennella. - Before Mennella has a strong physical presence and loyal customers, but its digital touchpoints are still limited to traditional channels and don’t extend the experience beyond the store itself. - After I designed Il Chiosco (https://ilchioscomennella.base44.app/), a new travelling gelato concept and companion app that turns a moving gelato kiosk into a fully connected experience. Customers can: → Discover where the kiosk is each day and explore upcoming stops across the city. → Browse the daily menu of rotating flavors, including classics and experimental limited editions. → Use Mastro, an AI gelato curator that recommends personalized flavor combinations based on mood and preferences. → Create and reserve their own gelato cup before arriving at the kiosk. → Collect loyalty rewards, unlock achievements and build their personal flavor profile. For the business owner, I also designed a complete management dashboard to handle: → orders in real time → inventory and stock → daily locations and schedules → customer profiles and loyalty programs → sales analytics and communications. Automation The app includes multiple working automations that improve both customer experience and business operations: → AI-powered personalized recommendations with Mastro → Automatic reservation and order management → Notifications when the kiosk is near a customer’s favorite neighborhood → Alerts when favorite flavors become available again → Automated customer communications for upcoming stops and events. The goal wasn’t simply to redesign a website, but to create a new service and business extension that could realistically become a new touchpoint for the Mennella brand. Built entirely with Base44: 🔗 https://ilchioscomennella.base44.app
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Cover image for Welcome to Voxai, a landing
Welcome to Voxai, a landing page concept for a no-code AI voice agent platform. Most B2B SaaS platforms look a bit like spreadsheets with a fresh coat of paint—cold, technical, and honestly, a little intimidating. When designing for AI, the default is usually dark mode with glowing blue nodes. The challenge here was to completely break away from that cliché and design a tech tool that doesn't feel like you're talking to a robot. To solve this, I played with heavy contrast. Instead of a dense dashboard full of features, I used a clean split-screen layout. The left side is all business: sharp typography, social proof, and clear CTAs. But the real UX magic happens on the right. I layered a soft, glassmorphic chat interface over a highly organic, floral background. Instead of forcing users to read long paragraphs about "natural language processing," they instantly see a warm, humanized interface transcribing a conversation in real-time. It visually communicates that this AI is natural, approachable, and easy to use. It's all about making complex enterprise tech feel simple and human! Tools use: Midjourney - animation flowers & AI Gradient Jitter - Motion Design ascii-magic - ASCII Effect
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Cover image for I chose PRYZM, a real
I chose PRYZM, a real AI background generator that already had a solid concept but lacked personality, discoverability, and an engaging creative experience. Before: https://www.pryzm.design/ (https://www.pryzm.design/)After: https://tremendous-lumen-art-lab.base44.app/ (https://tremendous-lumen-art-lab.base44.app/) (You'll notice the logo is intentionally removed in my version. That's to avoid any copyright issues not a missing asset ) Instead of redesigning just the UI, I completely reimagined the experience into an interactive AI creative studio. ✨ What I built: - 3 dedicated creative builders: Social Media / Portfolio /AI Image Mixing - Each builder has its own custom workflow and tools designed for that specific use case. - Unlimited AI background generation: Generate backgrounds manually or instantly with Randomize. - AI-powered animated experience: Both landing page backgrounds are AI-generated and animated. Even the custom cursor is AI-generated and animated. (If anyone wants the prompts I used for the backgrounds , just let me know in the comments.) ✨ Creators can: - Share their work publicly or privately - Explore creations from the community - Remix any background in seconds - Export as image or video in custom resolutions ✨ Automation: I implemented an AI-powered onboarding flow that personalizes the experience from the very beginning. Users answer a quick interactive quiz and are automatically taken to the builder that best matches their creative goal, making the app faster and easier to use. ✨My goal: I wanted to transform PRYZM from a simple background generator into a product people genuinely enjoy spending time in....not just generating assets, but discovering, creating, remixing, and sharing them. Now it's your turn. Create something amazing and share it in the comments 💛
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