Shopify Expert | Shopify Developer | Shopify SEO | CRO
- $5k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 7
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Shopify Expert | Shopify Developer | Shopify SEO | CRO
New brand. New ecommerce experience. Built for a fast-growing sport.
This summer, I had the opportunity to work directly with the founder of Smash Recovery to help bring a new pickleball recovery brand to life.
The project included:
• Developing a bold, aggressive visual identity
• Exploring seven different logo directions
• Building the final black-and-volt brand system
• Creating a Shopify ecommerce experience
• Setting up preorders around the production schedule
• Building the foundation for email capture and launch tracking
The result is more than a new logo or website. It’s a complete launch system designed to help Smash Recovery build an audience, accept early reservations, and measure demand before its products begin shipping.
I’m looking forward to watching this brand grow within the pickleball community.
Need help launching something new—or improving what you already have? I’m accepting new marketing and ecommerce projects for the remainder of the year.
Let’s connect.
VICI. Consulting. Marketing. Ecommerce. Simple.
#BrandDevelopment #Shopify #Ecommerce #MarketingStrategy #Pickleball
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Fractional Product Design Strategist | Design Systems + AI
- 8
- Followers
Fractional Product Design Strategist | Design Systems + AI
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Web developer/designer
Web developer/designer
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Paid Campaigns That Drive Measurable Success
Paid Campaigns That Drive Measurable Success
AI Developer & Automation Engineer
AI Developer & Automation Engineer
Senior Video Editor crafting clear, fast, story-first cuts.
Small business tech partner for websites and IT support
Small business tech partner for websites and IT support
I recently helped a client overhaul their small business IT stack. The work included cleaning up their Active Directory, tightening security, reorganizing shared drives, and improving their onboarding workflow. I also introduced some lightweight automation to reduce repetitive tasks and make day to day support easier. It has been rewarding to see how a few well planned changes can remove friction for an entire team.
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I’m in the middle of a Microsoft 365 migration for a small business client. This project includes user onboarding, email and file migration, policy cleanup, and security upgrades like MFA and conditional access. I’m also standardizing their device setup and rolling out clear documentation so the team can work more efficiently once everything is moved. It has been a great opportunity to combine hands-on support with process improvement.
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I’m also working on a personal project called Doom With a Broom, a small game I am building as both a practice piece and a portfolio project. The player takes on the role of a janitor who wakes up from a nap in his favorite broom closet only to discover that the ship has been overrun by aliens and rogue robots. Armed with his trusty mop, he has to fight his way to the docking bay and escape.
Right now the game is in a text based phase while I focus on building solid mechanics. I have the basic framework in place, including a simple UI, player and enemy classes, combat logic, and button driven events that log action messages. Phase two will introduce graphics and a more polished interface as I continue to iterate on the design.
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I’m excited to share a project I have in progress right now. I’m building a full website for Sashay’s Boutique, a fashion-forward shop that offers chic styles at affordable prices. I’m creating a clean, modern, mobile-first design that gives the brand a fresh online presence and makes browsing easy and enjoyable. The project has been a lot of fun to work on so far, and I’m looking forward to sharing more as it comes together.
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Executive dashboards + automation from a Fortune 500 leader
