1500% ROAS for a High-Ticket E-Commerce Brand on Meta Ads

Sometimes, a campaign isn’t broken—it just hasn’t reached its full potential. For a high-ticket e-commerce brand, their Meta Ads campaigns were performing decently, with steady sales and a respectable ROAS of 4.83. However, with the holiday season approaching, there was an opportunity to scale the performance further and maximize every dollar spent.

By building on the campaign’s existing success and refining its approach, we turned a strong foundation into a record-breaking performance, achieving a 1500% increase in ROAS within just one month.

The Meta Ads campaigns had been running well but weren’t fully optimized to scale. The client wanted to maintain their steady performance while reaching new, untapped audiences. The challenge was to enhance efficiency, capitalize on retargeting opportunities, and ensure the campaigns were primed to take advantage of the holiday surge in interest and sales.

To capitalize on the campaign’s momentum, I focused on enhancing targeting precision, expanding audience reach, and doubling down on retargeting efforts:

Built dynamic retargeting campaigns to re-engage users who had shown interest but not yet converted.

Focused on abandoned cart audiences, showcasing the exact products left in their carts and creating urgency with limited-time offers.

Result: Retargeting campaigns delivered a conversion rate of 18.57% and a CPA of just $8.53.

Used data from the client’s top purchasers to create high-value lookalike audiences.

Launched upper-funnel campaigns with engaging video ads to introduce these prospects to the brand and middle-funnel campaigns to nurture their interest.

Result: These audiences performed exceptionally, driving a significant portion of new sales and boosting ROAS.

Updated ad creatives to focus on the unique benefits of the products, emphasizing quality and exclusivity—key drivers for high-ticket purchases.

Added carousel ads to showcase multiple features and product variations, catering to different customer needs.

Result: Improved click-through rates by 9.9% and lowered CPC by 21.2%.

Segmented campaigns into upper, middle, and lower funnels to ensure the right message was delivered at the right time.

Monitored performance weekly and reallocated budgets dynamically to prioritize the best-performing campaigns.

Result: Maximized the efficiency of every dollar spent, allowing the campaigns to scale without wasted spend.

By refining an already-decent campaign and strategically scaling its reach, the results surpassed all expectations:

Retargeting Drives Cost-Efficient Growth: Re-engaging high-intent users through abandoned cart campaigns significantly boosted conversions while keeping costs low.

Lookalike Audiences Unlock Scalable Performance: Targeting audiences similar to existing customers allowed us to expand reach and grow revenue efficiently.

Creative Adjustments Fuel Engagement: Updated visuals and messaging aligned with audience intent, increasing CTR and overall ad effectiveness.

Optimization Amplifies Results: Even well-performing campaigns have room to grow. Strategic adjustments unlocked untapped potential, leading to exponential growth.

This case study proves that even a good campaign can become great with the right strategies. Whether your ads are performing decently or need a complete overhaul, I can help you take your results to the next level.

Let’s work together to make your campaigns the success story of tomorrow!