This is a showreel from an 8 month project where I was a one-man-crew for filming and editing a documentary of regenerative farms in the USA for a non-profit media brand. Consisting of sit down interviews filmed podcast style, and walk through tours where farmers and ranchers shared stories, their ideology of farming in USA, and the complex life of what it takes to succeed.
The goal was to create both long form and short form content that was shared across all media platforms in order to gain as much awareness on our current food system in the sustainable and humane farming space.
Below are some of my favorite spots that we visited, including Will Harris who has been featured on the JRE on two separate occasions, talking open and honestly while showing us his beautiful properties.
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The path for Holy Wraps is clear: Tactical Soul.
We officially curated this direction after stress-testing three distinct paths. This isn’t a color preference; it is an audit of grit and spiritual discipline.
Why Tactical Soul?
The Contrast: Bridges industrial boxing energy with a refined, future-forward aesthetic.
The Function: High-visibility orange and heritage typography create a "Tactical" feel that commands attention.
The Vibe: Captures the "Spiritual Athlete" the internal prayer and the external fight.
As a strategist and co-founder, my job is to ensure the brand's "Look" is the invisible skeleton that allows the mission to stand upright. Foundation set. Now, we build the ecosystem.
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Luz Maria Mack is a mission-driven consultant and creator who needed a YouTube channel built from absolute zero. No existing audience, no content history, no strategy.
In the first 28 days after launching with a new content strategy, the channel reached 2,000 views, 53 hours of watch time, and 11 new subscribers, with view growth of 909% compared to the prior period. I led the channel audit, built the content positioning strategy, and optimized the titles and thumbnails to attract the right audience from the first upload. In her words: "Jack did a detailed audit and helped me clearly understand what works and how to align my content with my goals. As soon as we launched the new strategy, we received positive feedback immediately."
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