Aryam Abreu is a Keller Williams realtor serving buyers and sellers across the Orlando area. Because many people in his market prefer to communicate in Spanish, he needed a way to reach both English- and Spanish-speaking audiences through paid social.
His Meta advertising setup wasn’t yet in place, so I built the foundation for a more organized lead generation process.
Meta Ads setup and tracking foundation
I set up Aryam’s Meta Ads account and connected his Facebook and Instagram pages, creating one central place to manage campaigns and track incoming inquiries.
English and Spanish lead generation campaigns
I developed separate Meta lead generation campaigns for English- and Spanish-speaking audiences. Rather than relying on a single translated ad, each version was written for its audience in the language they use every day.
The campaign was designed to help Aryam generate buyer and seller inquiries across Orlando while making it easier for potential clients to connect with him in their preferred language.
Branded ad creative for real estate marketing
I also produced and uploaded ad creatives, keeping it aligned with Aryam’s existing brand. The visuals combined warm neighborhood photography with his cream, olive, and brick color palette, plus his hand-drawn visual style.
The finished campaign gave Aryam a bilingual Meta Ads system that supports ongoing real estate lead generation across the Orlando market.
Skills / tools
Meta Ads
Lead Generation
Facebook Ads
Instagram Ads
Bilingual Marketing
Real Estate Marketing
Ad Creative
0 likes · 0 views · Nov 11, 2026
Set up Meta Ads for Aryam Abreu, a Keller Williams realtor in Winter Park, and launched bilingual English and Spanish lead generation campaigns across Orlando.
