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Christian McDonald
Content Producer & Marketing | Video, Social, Landing Pages
New to Contra
Christian is ready for their next project!
This is a showreel from an 8 month project where I was a one-man-crew for filming and editing a documentary of regenerative farms in the USA for a non-profit media brand. Consisting of sit down interviews filmed podcast style, and walk through tours where farmers and ranchers shared stories, their ideology of farming in USA, and the complex life of what it takes to succeed.
The goal was to create both long form and short form content that was shared across all media platforms in order to gain as much awareness on our current food system in the sustainable and humane farming space.
Below are some of my favorite spots that we visited, including Will Harris who has been featured on the JRE on two separate occasions, talking open and honestly while showing us his beautiful properties.
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This is a holistic skin care and wellness brand that has a large presence online (instagram) and in the ecommerce space and their goal now is to grow their presence on youtube with lifestyle vlogs, cooking, and other wellness practices. My goal is to help them craft stories that align with their values and most importantly what their brand represents.
Starting with a ‘cooking at home’ series and later leaning more into holistic health practices, getting both husband and wife involved in a youtube series has helped to better round out the brand’s image.
Attached is a short bit from their new youtube series
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A showreel of social media content I created for a luxury olive oil brand during its initial months of growth on the market. The brand's main needs was content that did not rely on the owner / founder of UGC creators, so the focus was on building an engaging, ad ready presence entirely through faceless content curated for social media platforms. Each reel balanced a conversion driven ad performance with a polish & elegant aesthetic. Helping introduce the brand to a new audience and driving sales & traffic to the website and IG page.
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A series of short promotional videos for @ wildernes_culture launching built for travel sprinter vans. Curated for Instagram audience.
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