Community-Centered Brand Voice Mini Guide

Client Name: Rooted & Radiant

Type: Wellness community for Black women focusing on breathwork, somatic healing, and joy

Background: They’re relaunching and need help defining a voice that feels soft but powerful, and grounded in cultural wisdom without sounding like a yoga cliché.

Deliverable: 3-part Brand Voice Mini Guide (Tone Traits + Do/Don’t + Sample Phrases)