I Survived — Narrative & Brand Story Development
Brittney Farrington
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Posted Sep 27, 2025
Crafted a powerful brand story and messaging kit for iSurivived, the first luxury brand honoring breast cancers survivors and their resilience.
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Timeline
Sep 4, 2025 - Oct 3, 2025
Media Outreach Campaign
Challenge
A creative professional needed help building visibility and outreach but lacked a structured plan for media connections and communications. They approached The Bold Type Collective seeking guidance on how to break through and connect with the right audiences.
Approach
I created a tailored proposal that included:
Clear scope and deliverables broken into phases.
A media outreach tracker to organize contacts and next steps.
A 2-payment structure for accessibility and accountability.
The process emphasized transparency, clarity, and partnership—ensuring the client felt supported while still driving toward concrete outcomes.