Freelance Brand Strategists in Western CapeFreelance Brand Strategists in Western Cape
Branding Specialist | Bold Identities That Connect
5.0
Rating
4
Followers
Branding Specialist | Bold Identities That Connect
Brand Strategy, Design, Messaging, Websites & Video
5.0
Rating
4
Followers
Brand Strategy, Design, Messaging, Websites & Video
Building brands people feel something for
$1k+
Earned
5
Followers
Building brands people feel something for
Cover image for ARNO KEMP
The room behind the
ARNO KEMP The room behind the decision: brand strategy, creative direction and copywriting for an executive coach Brand strategy, positioning, creative direction, visual identity and copywriting for executive coach Arno Kemp. THE STORY Leadership gets lonelier the more senior you become. By the time someone reaches the top of an organisation, they’re usually very good at looking like they know what they’re doing. But behind the decisions, the meetings and the performance, there’s another conversation happening. The one about whether the role still fits. What comes next. And the things you can’t necessarily say to anyone else in the room. That was the territory I wanted to build Arno Kemp’s brand around. I kept coming back to the space before the visible decision. The thinking, doubt and uncomfortable honesty that happens privately, before a leader walks back into the room. That led to the central idea: “The room behind the decision.” From there I built a visual and verbal world that felt intelligent, quiet and assured. Less like traditional executive coaching and more like a private conversation between two people who understand the stakes. The writing followed the same principle. The role used to fit. This isn’t confusion. It’s consequence. What leaders stop saying out loud. You’re still performing. That’s not the same as fitting. The idea carried through the identity, presentation material, social content and wider brand system. WHAT IT TAUGHT ME That the most interesting thing about a service isn’t always what happens in it. Sometimes it’s the moment that makes someone realise they need it. And that when you’re speaking to accomplished people, you don’t need to tell them how to lead. You need to show them that you understand what leadership feels like.
0
74
Cover image for TASTE ADVENTURES
A world of herbs
TASTE ADVENTURES A world of herbs and spices: packaging design, naming and copywriting for a travel-inspired spice brand Brand creation, product naming, copywriting and creative direction across a range of internationally inspired spice blends. THE STORY Some of the best ideas start with a feeling rather than a brief. Three friends had spent years travelling together, eating their way through markets and street corners and other people's kitchens. They wanted to bring something back. Not souvenirs. The real thing. The flavours that made them stop mid-bite and ask what on earth was in this. Taste Adventures was built around that feeling. A spice brand organised not by ingredient but by journey. My job was to create the whole world: the name, the products, the visual language, the words on every surface. The product names came first, because everything else had to follow from them. Mississippi Magic. Pride of India. Mama Africa. Each one needed to evoke a place without reducing it, to feel like a destination rather than a description. Get those wrong and the whole range falls flat. The design gave each SKU its own cultural visual language: Mardi Gras tilework, Indian mandala patterning, West African textile motifs. Distinct enough to stand alone. Connected enough to belong to the same story. The hot air balloon in the brand mark tied it all together quietly, a symbol of curiosity and movement that didn't need to shout. The copy on each pack had one job: make someone feel something before they even open it. Like they're already halfway there. WHAT IT TAUGHT ME That a range is only as strong as its internal logic. The moment one product feels like it slipped in from somewhere else, the whole idea loses its nerve. Here, consistency wasn't a creative constraint. It was the whole point.
0
103
Designing brands that stand out!⚡️❤️‍🔥
Designing brands that stand out!⚡️❤️‍🔥
Brand Identity Designer
I help Architecture firms with premium brands.
$5k+
Earned
5.0
Rating
21
Followers
I help Architecture firms with premium brands.