We created a minimum-viable brand (MVB) for Sous Chef. An MVB is the anti-kitchen-sink approach—giving early-stage founders & teams just the brand work you absolutely need to get moving confidently in the market. Verbal Identity: a clear positioning, customer segmentation and sharp product messaging for each key audience. Visual Identity: a visual system designed to feel mature, precise and trustworthy—something enterprise operators can move through quickly, without the noise and clutter typical of analytics tools. Live Site: https://www.souschefai.co.uk/ And here's some of the work👇

Founded by an operator with 600+ delivery kitchens in the UK, Sous Chef is an AI-native hospitality intelligence platform that unifies your sales, cost, labour, supplier and head office data into one live view. Unforeseen issues in hospitality can quietly eat up to 11% of annual revenue. Sous Chef eliminates reactive mode so you can confidently grow your margins: across brands, sites and products.

We had to strike the perfect balance between the simplicity & sense of fluidity enterprise apps demand—and the warm, familiar cues and textures that signal to restaurant and hospitality people that they're not just selling to the space—they're in it.

Big thanks to Tom and the Sous Chef team for trusting us with the foundations. And big claps to the team behind the work 👏🏼 Brand Design: @candice__bondi Strategy: @jonahklewis Writing: @jonahklewis Web Design & Dev: @velocitylabs.uk Product Design & Dev: @velocitylabs.uk Art Direction & Imagery: @jonahklewis Creative: @jonahklewis