I actually built this brand + business from the ground up. IYO Burgers was a burger restaurant on a mission to make ethical sourcing cool, social and seriously tasty. We built a warm principled brand around a simple belief: people do not choose better food out of guilt, they choose it when it feels good. The core of the brand was a sticky founder story about the mission and the two young founders behind it. We baked in something for people to talk about because great marketing isn't what you say—it's what people say to each other about you. That something was making the burgers ‘inside out’. Ingredients inside the patty. Total gimmick but one people spoke about tons! From name to menu and animated launch assets, the identity blended ethical food culture with warm, line-led design to position IYO as the burger brand with goodness on the inside. Featured on Discovery, Ted Talks, The Sunday Times, Eatout & More. Deliverables:

Brand Strategy

Business Strategy

Verbal Identity

Visual Identity

Photography & Image Direction

Fundraising & Sales Decks

Marketing Website

Tradeshow Designs

Video

Menu & Restaurant Design

Huge thanks to everyone involved!

Brand Design: Jonas Viljoen

Strategy: @jonahklewis 

Writing: @jonahklewis 

Video: Tim Weyer

Design Assets: @jonahklewis 

Creative: @jonahklewis + all the staff, customers, investors and more! --

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