Selling Without Sounding Like an Ick: A Sales Psychology Book

Selling Without Sounding Like an Ick: The Psychology of Sales Persuasion (The Cut the Crap Copy Collection Book 3) Kindle Edition

by Joshua Viviers (Author) Format: Kindle Edition

Selling doesn’t have to feel gross. In fact, the more pressure you apply, the more buyers pull away.

In this book, I’ll show you how to write copy that sells without sounding desperate, pushy, or manipulative. Whether you’re promoting a product, service, or idea — the secret is understanding how people actually make decisions.

We’ll unpack:

The psychology of how emotion drives action

How to structure copy that builds trust (without losing clarity)

The REDUCE framework — my go-to system for persuasive, respectful selling

Ways to disarm objections and boost conversions with empathy

Why soft-selling isn’t weak — and why it works better than ever in 2025

If you’ve ever felt weird about “asking for the sale,” this is for you.

I wrote this for anyone who wants to sell with confidence and honesty — without sounding like a walking pop-up ad.