The Uncringe Guide to Self-Promotion
Joshua Viviers
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Posted Jan 20, 2026
A practical guide to positioning, pricing, and self-promotion for freelancers who want clients without sounding salesy or burning out.
The Uncringe Guide to Self-Promotion
Self-initiated project · Author & Strategy Consultant
This project was created to solve a problem I kept seeing among skilled freelancers and independent professionals:
they were good at their craft, but deeply uncomfortable talking about it.
The Uncringe Guide to Self-Promotion is a practical, psychology-aware exploration of how professionals can position their work, attract clients, and grow sustainably—without resorting to spam, performative “personal branding,” or constant cold outreach.
Rather than framing self-promotion as hype or visibility tactics, this project reframes it as clarity, boundaries, and professional positioning.
The book focuses on:
Why self-promotion feels uncomfortable for capable people
How unclear positioning creates desperation and underpricing
How to introduce your work without sounding salesy or insecure
How pricing, boundaries, and confidence reinforce each other
Why reputation and consistency outperform constant pitching
The goal wasn’t to teach marketing tricks, but to help freelancers think like business owners—people who understand their value, communicate it calmly, and let structure do the heavy lifting.
This project reflects how I approach client work:
identify the psychological friction first, remove unnecessary pressure, and replace guesswork with clear positioning and intent.
Skills demonstrated
Positioning strategy
Freelancer psychology & behavior
Professional self-presentation
Pricing and boundary framing
Long-form strategic writing
The book is published independently as part of the No-BS Copywriting Collection, a series focused on clarity-driven communication and sustainable professional growth.