Branding: Pollinara 🌼
Pollinara is a community-driven brand inspired by pollinators and urban biodiversity.
It was created to remind us that even small actions can support a healthier ecosystem.
Pollinara encourages people to reconnect with nature — even in dense urban environments — by making biodiversity feel accessible, friendly, and human.
The brand is rooted in care, curiosity, and collective impact.
It speaks to people who want to contribute but don’t always know where to start.
Through a warm visual identity and clear messaging, Pollinara transforms environmental responsibility into something inviting rather than overwhelming.
More than a brand, Pollinara is a gentle call to participate — to plant, protect, and pollinate together.
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These conceptual designs represent how I incorporate AI into my workflow - from ideation to polish. I used tools like ChatGPT for the initial copy direction and refinement, Claude to kickstart wireframe layout, and Midjourney to generate creative backgrounds. I also utilized native AI tools in Figma such as image clean up, and background removal to further streamline the process. I wanted to show a creative use of AI that still relies on design instinct but uses AI tools as leverage.
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