Freelancers using Figma in WashingtonFreelancers using Figma in Washington
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Torey Herbert's avatar
Torey Herbert
proSpokane, USA
Digital designer creating meaningful brand connections
$50k+
Earned
7x
Hired
4.9
Rating
44
Followers
Digital designer creating meaningful brand connections
Cover image for Plenty Goods | Website & Email Design
Plenty Goods | Website & Email Design
3
48
Cover image for The Bettering Company | Email Design
The Bettering Company | Email Design
21
182
Cover image for Xicama | Website & Email Design
Xicama | Website & Email Design
1
39
Cover image for Rey to Z | Email Design
Rey to Z | Email Design
1
49
Figma(4)
Arianna Kiyoko's avatar
Arianna Kiyoko
Seattle, USA
Creating Visual Solutions ✦
$1k+
Earned
4x
Hired
5.0
Rating
12
Followers
Creating Visual Solutions ✦
Cover image for UX Project: Mood Monitor
UX Project: Mood Monitor
0
25
Cover image for Logo/Brand Design: Adorn Studio
Logo/Brand Design: Adorn Studio
0
33
Cover image for E-commerce Responsive Website
E-commerce Responsive Website
0
23
Cover image for Ed Tech Application: PlanShare
Ed Tech Application: PlanShare
0
9
Figma(4)
Joél | OwlMan.works's avatar
Joél | OwlMan.works
Seattle, USA
Brand & creative director for e-commerce & consumer brands.
5.0
Rating
8
Followers
Brand & creative director for e-commerce & consumer brands.
Cover image for MyFender Redesign Case Study
MyFender Redesign Case Study
1
18
Cover image for Enterprise Exotics | Webby Award Nominee
Enterprise Exotics | Webby Award Nominee
0
14
Cover image for Zenni Gaming Brand Development
Zenni Gaming Brand Development
2
378
Cover image for Gretsch Guitars Redesign
Gretsch Guitars Redesign
1
16
Figma(8)
Fernando Ledesma's avatar
Fernando Ledesma
Seattle, USA
Website Designer/ builder
5.0
Rating
3
Followers
Website Designer/ builder
Cover image for CROWN | Web Design
CROWN | Web Design
2
29
Cover image for BRONCE | Branded Social Media Filter
BRONCE | Branded Social Media Filter
1
15
Cover image for AriSmiles | Web Design
AriSmiles | Web Design
3
47
Cover image for THE WOUND CAFE | WEBSITE + LOGO
THE WOUND CAFE | WEBSITE + LOGO
2
27
Figma(4)
Holly McAninch's avatar
Holly McAninch
Seattle, USA
Design & Development: A Unique Blend of Creativity
$1k+
Earned
2x
Hired
5.0
Rating
10
Followers
Design & Development: A Unique Blend of Creativity
Cover image for Mobile App Design - BiteBliss Meal Planning App
Mobile App Design - BiteBliss Meal Planning App
0
22
Cover image for Designing an End-to-End Mobile App - Master Movers
Designing an End-to-End Mobile App - Master Movers
0
22
Cover image for Responsive Website - The Good Wolf Barbershop
Responsive Website - The Good Wolf Barbershop
1
20
Cover image for Framer Landing Page - Seattle Code & Coffee
Framer Landing Page - Seattle Code & Coffee
1
16
Figma(3)
Salish Hawk Studios 's avatar
Salish Hawk Studios
Seattle, USA
Crafting High-Conversion UI/UX for Wellness & AI Platforms
6
Followers
Crafting High-Conversion UI/UX for Wellness & AI Platforms
Cover image for Case Study: Omnichannel eCommerce Launch
Case Study: Omnichannel eCommerce Launch & Square POS Real-Time Inventory Integration for Licorice Wishes Client: Cara Dawn McCoy Tohannie | Tohannie Trading Company (Licorice Wishes) Industry: Food & Beverage / Specialty Retail Project Role: eCommerce Developer & Systems Integration Specialist (Salish Hawk Studios) Budget / Value: $600 Live Site: https://www.licoricewishes.com/ Executive Summary Licorice Wishes (Tohannie Trading Company) was preparing to launch its physical storefront at The Hangar in Seattle, WA while simultaneously scaling its online storefront. The client required a unified eCommerce and Point of Sale (POS) infrastructure that would keep physical store inventory and online website inventory perfectly in sync without requiring paid software upgrades or manual, multi-platform stock updates. Salish Hawk Studios designed and executed an end-to-end technical overhaul of the Wix eCommerce platform: connecting Square POS to Wix via SKU IQ, configuring automated multi-buy discount rules, restructuring the storefront product catalog, and polishing the visual user interface for optimal conversion. Key Challenges & Business Bottlenecks Inventory Disconnect Across Sales Channels: Selling products both in-person at events/retail locations and online meant high risk of overselling out-of-stock items if inventory wasn't synchronized automatically in real time. Square Plan Constraints & Cost Efficiency: The client operated on a standard Square plan and preferred not to pay for expensive enterprise tier upgrades just to manage bundled product offerings or inventory syncing. Complex Bundle Pricing Rules: The store offered a popular "3 for $25" promotion on 1lb licorice bags. The initial checkout logic was applying flat discounts incorrectly, resulting in miscalculated cart totals at checkout. Visual Layout & UI Polish: The website header, hero banners, product catalog grid, and footer needed restructuring to align text elements, improve readability across mobile and desktop viewports, and highlight social media channels. Solutions & Technical Execution 1. Bi-Directional Inventory Sync (Square POS ↔ SKU IQ ↔ Wix) Integrated SKU IQ as the real-time middleware between the primary Square POS location (TT Company) and the Wix eCommerce store (Catalog V3). Established automated stock tracking so in-person sales at the physical store automatically reduce online inventory on Wix—marking items as "Out of Stock" instantly without manual intervention. 2. Custom Automated Discount Architecture Configured native Wix eCommerce Automatic Discount Rules triggered by item quantity thresholds. Established a quantity-based rule for 1lb licorice bags where purchasing any combination of 3 bags automatically recalibrates the subtotal to $25.00 at checkout, bypassing the need for complex bundled item setups in Square. 3. Storefront UI Overhaul & Header/Footer Refinement Header Navigation: Restructured and centered navigation links (Welcome, Events, Licorice Flavors, Shop) with optimized contrast against the cream theme backdrop. Hero Section: Aligned hero banners, primary call-to-action buttons, and promotional copy within standard screen gridlines. Product Catalog: Cleaned up product category filtering (Gluten-Free, Sugar-Free, Merchandise, Licorice) and grid alignment for 1lb bags, Zot items, and Candy Tree offerings. Footer: Reorganized contact information, physical location details (The Hangar, 1416 NW 51st St, Seattle, WA), store hours, and high-visibility social icons (TikTok, Instagram, Facebook). Results & Business Impact 100% Real-Time Stock Accuracy: Zero risk of online overselling during high-volume retail events or in-person store operations. Seamless Checkout Experience: Discount logic automatically applies at checkout, increasing Average Order Value (AOV) by encouraging multi-bag purchases. Zero Operational Friction: The merchant manages stock directly from the standard Square POS app without needing technical expertise or expensive tier upgrades. On-Time Store Launch: Full digital and POS infrastructure operational ahead of the physical retail store opening at The Hangar. Technologies Used Platform: Wix eCommerce (Catalog V3) POS & Payments: Square POS, Stripe, Zelle Inventory Middleware: SKU IQ Design & Tools: Wix Editor, Custom Discount Logic, Ricos Content, Image Optimization
0
30
Cover image for Sunnyside Nursery E-Commerce Platform Development
Sunnyside Nursery E-Commerce Platform Development
0
8
Cover image for Mobile-First B2B Application for Seaside Services
Mobile-First B2B Application for Seaside Services
0
9
Cover image for Titan Arbor Command: Emergency Tree Service App
Titan Arbor Command: Emergency Tree Service App
0
11
Figma(8)