Enterprise Exotics | Webby Award Nominee

Enterprise Rent-A-Car wanted to elevate its Exotic Car Collection with a digital experience for iPad kiosks in their showrooms. The goal was simple: separate the exotic rental experience from everyday car rentals, and create something that justified the white-glove service these marques demanded.

Once the client saw the initial design, the scope changed. What started as a showroom kiosk became the full-scale digital experience for the entire Exotic Car Collection. The design was that convincing.

I led UI/UX, design, and art direction, making a deliberate decision to ensure the digital experience matched the in-person white-glove service as closely as possible. Every interaction needed to feel premium, intentional, and worthy of the cars behind it.

2016 Webby Award Nomination for Best Automotive Site Design, recognizing industry-leading innovation.

Enterprise approved the first design pass with zero revisions, an extremely rare achievement in corporate design.

Transformed the project from an iPad showroom kiosk into a full-scale luxury website after the initial designs exceeded expectations.

Marque-centric interface — Full-screen imagery showcasing key vehicle details, with a dynamic swipe-through experience.

Seamless filtering and selection — Users could filter by brand, location, or style, simplifying the selection process.

White-glove digital service — Every touchpoint was designed to mirror the premium in-person rental experience, bridging the gap between digital and physical.

Bold reinterpretation of Enterprise's branding — Elevating the visual identity to match the prestige of the collection.

Enterprise Exotics set a new standard for luxury car rentals. The unexpected success culminated in an email from the client with just a link to the Webby nomination and the words, "Look what you started."