The Bettering Company | Email Design
Torey Herbert
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Posted Dec 31, 2024
Strategic email design for their automated flows and campaigns, crafted to enhance customer experience while maintaining their elevated aesthetic.
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Clients
The Bettering Company
The Bettering Company is a luxury cannabis brand making premium, vegan edibles where quality and innovation meet purpose
Working with The Bettering Company's established identity, I developed email designs that would connect with their audience while honoring their sophisticated brand. This involved creating both automated flows for customer touchpoints and targeted campaigns for product launches and updates. The focus was on clean, purposeful design that would showcase their premium products and values without overwhelming their audience. Each email needed to feel as carefully crafted as their edibles – minimal, intentional, and elevated.
Services: Email Design
Credits: Upmkt Digital, Agency & Laer Studio, Copywriting
