The Collective | Brand Strategy and Visual Identity

Torey Herbert

The Collective is a natural light studio where photographers come to craft their vision, nestled in Spokane's U District

Working with The Collective's vision of a welcoming creative space, I developed a brand identity that celebrates organic movement and natural light. The design system flows through fluid shapes and a palette of rich gemstone colors, adding depth and personality to match the warmth of the studio environment.
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Posted Apr 18, 2023

Brand identity design featuring organic shapes and bold gemstone colors to mirror the studio's natural, inviting atmosphere.

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