The Collective | Brand Strategy and Visual Identity

Our team was entrusted with the responsibility of developing the visual identity for The Collective, a natural light studio. Our objective was to create a design that struck a balance between being timeless and modern, while also capturing the essence of the studio's natural light aesthetic. We crafted a custom logomark and secondary marks with a minimalist style and clean lines, complemented by a color palette inspired by rich and bold gemstones. This process was guided by a comprehensive brand strategy, ensuring that the design aligned with the studio's values and goals.